W Hotels Opens 40th Hotel, W London, Located in the Heart of London’s Entertainment Scene

  • W Hotels
  • 02.15.11
W Hotels Worldwide premiered its newest flagship hotel, W London - Leicester Square, the W brand’s 40th hotel globally.

Set in the epicenter of London’s entertainment scene, W London is situated on the corner of Leicester Square and Wardour Street, nestled between cultural Soho and the world famous square. The building, which was developed by Northern Irish property company McAleer & Rushe, stands 10-stories tall and is veiled in translucent glass that will change color according to the time of day, the ambience of the area or happenings within the hotel and city. The opening of W London marks a significant milestone in the W brand’s global expansion, coinciding with the opening of W Taipei.

“London is an important gateway city globally, and the opening of W London has been highly anticipated by us all,” said Eva Ziegler, global brand leader, W Hotels Worldwide. “From New York City, the birthplace of W Hotels, to London – from Times Square to Leicester Square – this iconic opening is sure to propel the W brand in its continued transformation into a global powerhouse.”

Through W Hotels’ unique and distinctive programming, W London is set to become a new scene in the city for both guests and locals alike. The hotel features 192 guestrooms, including 17 suites, three WOW suites and one Extreme WOW suite as well as the United Kingdom’s first Spice Market, a signature restaurant by three Michelin-starred chef Jean-Georges Vongerichten, inspired by the vibrant street life of South East Asia and Wyld, a new take on the hotel bar scene run by London-based nightlife gurus, Ignite Group.

“We are thrilled to launch the W brand in the U.K. with the opening of W London,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and Middle East (EAME). “After opening W hotels in Istanbul, Doha and Barcelona, the brand is on track to more than double its footprint over the next three years with further new hotels in prime destinations such as St. Petersburg, Paris and Milan.”

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