Peabody Hotels Selects Cendyn to Manage Online Presence and Mobile Strategy

  • Cendyn
  • 02.15.11
Cendyn, a leading single-source provider of turnkey online marketing solutions that increase profitability for hotel companies, was selected by Peabody Hotels to manage the online presence for its three branded properties in Orlando, Memphis and Little Rock.

Cendyn will also manage the company’s Peabody Meetings site that provides group event planners with information to make educated conference decisions more quickly.  Additionally, Peabody tapped Cendyn to develop and launch mobile Websites for all properties and their meetings site. 
 
Cendyn assumed management responsibility for Peabody’s Websites, which launched last week, and will develop and launch the mobile-ready micro sites during the first quarter of 2011.
 
“Peabody Hotels chose Cendyn to manage its Web presence and implement its mobile strategy because Cendyn is an expert in executing online sales strategies and developing mobile platforms for hotel companies,” said Barb Bowden, general manager of The Peabody Orlando.  “Our metrics tell us the number of searches Peabody’s sites receive from mobile devices is growing exponentially.  We tapped Cendyn to ensure that our four Websites are mobile ready and search engine optimized to capture more business in 2011.” 
 
Bowden noted that Peabody’s goal is to be the online group convention leader with a simplified event booking process to meet the needs of professional group event planners.

The Peabody Meetings Website is a comprehensive one-stop online platform that enables professional meeting planners to quickly assess the benefits of the Peabody Orlando’s new group convention site for their events.  The new site provides videos, eBrouchure formats, and enables planners to submit RFPs and manage conferences online.  The Peabody Orlando recently completed a $450-million expansion including enhancements to 300,000 square feet of flexible function space, over 99 meeting rooms, and a new 22,000-square-foot Peabody Spa & Fitness Center.

The 1,641-room Peabody Orlando holds a Four Diamond ranking from AAA and is one of the largest non-gaming hotels in the country to have a Forbes Four-Star rating. 




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