MMI Hospitality Chooses ZDirect’s eCRM Platform for it’s crown jewel,The King and Prince Beach and Golf Resort

  • ZDirect, Inc.
  • 02.17.11
The King and Prince Beach & Golf Resort has commenced the implementation of the ZDirect eCRM platform (Electronic Customer Relationship Management), ZMail.

Mr. Bud St. Pierre, director of sales and marketing, states “We chose ZDirect because their product interfaces with our property management system (hit enter and email letters get sent) and they have an outstanding product.  This will be a significant upgrade from our current system of text-only confirmation letters.  The Resort and Hotel industry is moving this direction and we feel ZDirect is a market leader/innovator for these products”.

Caren de’Ath, director of sales at ZDirect, states, “We are very excited about our new partnership with MMI Hospitality.  We are pleased that ZMail, a 21st century electronic communications tool, will enhance the reservations communication process for The King and Prince Beach and Golf Resort.  ZDirect, as an email service provider, offers the hospitality industry an integrated eCRM, PMS and Email service platform that can provide The King and Prince Beach and Golf Resort enhanced guest service and revenues.”

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