HSMAI University’s Spring Webinar Lineup to Focus on Geolocation Marketing, Online Review Channels and Outlook for 2011

  • 02.28.11
The Hospitality Sales & Marketing Association International (HSMAI) and HSMAI University present a spring webinar lineup designed to empower participants to fuel sales, inspire marketing, and optimize revenue within their businesses.

Each of the specialized webinars, created and developed for those involved in hospitality sales, marketing and revenue management, focuses on one of today’s hottest topics, including geolocation marketing, online review channels, traveler intentions, and the outlook for 2011.

“The material included in the webinar sessions is inspired directly by the latest, most cutting-edge industry trends available and focuses on insights that can be put into action,” said Fran Brasseux, executive vice president of HSMAI. “The series is an opportunity for participants to gain specialized knowledge that can be applied to helping them professionally while also contributing to the growth of the businesses they represent.”

Each webinar incorporates a 60-minute presentation conducted live via the Internet with an audio conference link.

  • Digital Marketing Series with Gordon Liametz:
    Dates: February 24, March 8 and March 22, 2011
    Presenter: Gordon Liametz, president of Revenue Performance, assists clients with strategic planning and out-of-the-box thinking to address changing market needs in a three-part series, including:
    - Advanced Social Networking Strategies, February 24
    - Social Networking Best Practices, March 8
    - How to Use Geolocation Sites to Build Your Hotel’s Presence, March 22
  • 2011 – Where Are We and Where Are We Going?
    Date: March 01, 2011
    Presenters: Jan D. Freitag, vice president of global development for STR, and Robert Mandelbaum, director of research information services for Colliers PKF Hospitality Research, will discuss forecasts for 2011 by chain-scale and select major markets with special emphasis on the new chain scales, upper mid-scale and mid-scale, unit-level hotel profits, and special analyses of a variety of topics.
  • How to Turn Loyal Customers into Salespeople:
    Date: March 10, 2011
    Presenters: Rob Fuggetta, founder and CEO of Zuberance; John Moser, CMO of Denihan Hotel Group; and Robin Korman, senior vice president of loyalty marketing and strategic partnerships at Wyndham Hotel Group, will demonstrate how to energize brand advocates and use them to boost bookings and pass along positive word of mouth.
    *The first 100 registrations are complimentary thanks to Zuberance’s sponsorship of this webinar.
  • 10 Must Do’s for Online Reviews:
    Date: March 15, 2011
    Presenters: Holly Zoba, senior vice president of hospitality sales at Signature Worldwide, will be presenting on the value of online reviews, demonstrating the importance of taking maximum advantage of review channels to drive customer retention and grow sales.
  • Portrait of American Travelers:
    Date: April 14, 2011
    Presenters: Peter Yesawich, president and CEO of the Ypartnership, will share information from the Ypartnership/Harrison Group survey findings of the travel habits, preferences and intentions of Americans. Webinar topics will include the current travel climate, the travel decision funnel, destination preferences for leisure travel, and using demography to help direct marketing innovation and grow leisure market share.
Registrants are invited to watch a free recording of the program in the 30 days following the webinar in the archives. Visit www.hsmaiuniversity.org for webinar details, registration and archive information.
Launched in 1996, HSMAI University is one of the organization’s most comprehensive and ambitious initiatives in the realm of continuing education for sales and marketing professionals in the hospitality and travel industry. Entailing a wide-ranging schedule of course offerings and learning experiences, HSMAI’s webinars offer continued learning in public venue, private label and online formats.

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