Starwood's Planned Latin American Expansion to Include Six New Hotels in 2011

  • Starwood Hotels
  • 03.03.11
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it will accelerate growth in Latin America with six new hotels opening in 2011, resulting in a portfolio of nearly 70 hotels in 13 countries by year's end.

This week, Starwood President and CEO Frits van Paasschen, President of Global Development Simon Turner, Chief Brand Officer Phil McAveety and several other senior Starwood executives head to Latin America to discuss future hotel development with owners and developers in five countries, including three of its fastest growing markets - Brazil, Panama and Peru.

"Starwood is ramping up across Latin America in response to the increased demand for high-caliber global brands in a region that is poised to grow more than four percent in 2011," said Osvaldo Librizzi, president of Starwood's Latin America division. "We are capturing more than our fair share of this fertile market and expect even more hotel deals to follow this week's visit. Of particular interest is Brazil, where a flurry of hotel development is expected in the run-up to the 2014 FIFA World Cup and 2016 Summer Olympics."

Starwood's growth leader in Latin America is Westin Hotels, which will increase its portfolio by 50% in the region with the opening of four new hotels this year. Westin will make its landmark debut in three countries: Peru, Panama and Costa Rica, where it will also open its first all-inclusive resort - The Westin Playa Conchal Resort & Spa. The Westin Guadalajara will open in August in Mexico's second largest city, following the recent opening of The Westin Santa Fe.

"In the past few years, Westin has transformed from a primarily North American brand to an international market leader, with the bulk of its growth fueled by the world's most dynamic, emerging economies," said Simon Turner, President Global Development. "Our rapid expansion in Latin America highlights the success of the Westin brand's distinctive wellness positioning in this fast-growing market. By year's end, Westin will expand its footprint to five Latin American countries, strengthening Starwood's position as the largest four and five star hotel operator in the region."

Starwood will debut its "style-at-a-steal" Aloft brand in Latin America in 2011 with the opening of Aloft Bogota Airport. Another milestone is this year's opening of the tenth Luxury Collection hotel in Latin America - Villarica Park Lake Hotel & Spa in the volcanic region of southern Chile, which joins the two Luxury Collection Hotels opened in Peru in 2010 - Tambo del Inka, a Luxury Collection Resort & Spa strategically located near Machu Pichu, and Hotel Paracas, a Luxury Collection Resort on the Pacific Coast. The St. Regis brand also continues to grow in Latin America with The St. Regis Buenos Aires scheduled to break ground in 2011, following the recently opened St. Regis Mexico City.

Starwood will also be opening:

The Westin Lima Hotel & Convention Center, Peru
The Westin Playa ConchalResort & Spa, Costa Rica
The Westin Guadalajara, Mexico
The Westin Playa Bonita, Panama
Aloft Bogota Airport, Colombia
Villarica Park Lake Hotel & Spa, a Luxury Collection Hotel, Chile

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.