Rubicon Adds Kimpton Hotels & Restaurants

  • Rubicon
  • 03.04.11
Rubicon, a leading provider of competitive market intelligence, market analysis and revenue management solutions to the global hospitality and travel industry, announced that Kimpton Hotels & Restaurants is now participating in Rubicon’s MarketVision® Demand Position initiative.

Demand Position aggregates reservation and group sales activity from participating hotel companies, providing some of the most comprehensive reporting available of a hotel’s future demand performance versus its competitive set.
Rubicon has long provided its MarketVision Price Position product, which helps hotels monitor their price position within their competitive set. With MarketVision Demand Position, Rubicon clients gain greater knowledge of demand performance for future days, helping them make better business decisions based on future-oriented information. Since the data is based on reservations and group sales data provided directly by participating hotel companies, MarketVision Demand Position offers the most complete view of demand performance available, covering all channels and market segments for a full year in to the future.

“Our subscribers can now make decisions based on comprehensive market data for the entire coming year, rather than on just a partial view of what’s already happened,” said Rubicon President and CEO Tim Hart. “Not only will Kimpton improve its competitive position, but its participation in MarketVision Demand Position will enhance the quality of market intelligence for the entire hospitality industry.”
Kimpton will provide Rubicon demand data for many hotels in its collection, and Kimpton will be able to access aggregated demand data for their competitive set, for up to a year in the future. 

“Kimpton was looking for an innovative revenue management solution to help us gain keen insights into our market position relative to the entire market for historical and future dates,” said Kathleen Reidenbach, vice president of revenue management and distribution for Kimpton Hotels & Restaurants.  “This forward-looking data will help guide future decision making, rather than just provide us with information that is simply an interesting description of the past.”

Reidenbach added, “Our relationship with Rubicon will enable us to access and use market intelligence for many of our hotels throughout the U.S. Integrating this new data into our existing business strategies and systems will help drive optimal revenue decisions for our hotels.”

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