In Memoriam: Jeff Palmer, Chief Marketing Officer of Motel 6 (1947-2011)

  • Accor North America
  • 03.07.11
Jeff Palmer, chief marketing officer and executive vice president of Motel 6 and Studio 6, died February 25 at the age of 63.

Respected for his leadership and wisdom, Palmer was equally cherished by friends and colleagues for his kindness, generosity and sense of humor.

“Jeff’s loss is truly heartbreaking for those of us who had the pleasure of working with him. His warmth, friendship and generous spirit were truly extraordinary,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We will miss Jeff’s leadership, insights and laughter, and we share in the sadness of Jeff’s family and loved ones.”

Palmer’s marketing expertise, creativity and passion for the Motel 6 brand propelled the brand’s customer reach to new heights, while maintaining loyalty to its faithful customer base. During his time with Motel 6, Palmer implemented marketing campaigns that included consumer outreach via collegiate sports, traditional print and broadcast media, Facebook, iPhone, the Goin’6 trip-planning microsite and a redesigned motel6.com. Palmer’s passion for music brought to life the innovative Motel 6 Rock Yourself to Sleep promotion, a tour in which up-and-coming rock bands receive free Motel 6 room nights, fostering a new generation of Motel 6 guests.

His leadership provided outstanding direction to the departments he oversaw, including sales, marketing, distribution, quality and guest relations. Palmer’s efforts significantly impacted the business, supporting a three-point growth in market share and a record-breaking $81 million in business to business sales in 2010.

Palmer joined Accor North America and Motel 6/Studio 6 in October of 2007 as senior vice president, sales and marketing. He brought over 20 years of experience as a senior-level executive in marketing, advertising and sales for Fortune 100 companies including The Home Depot, Pep Boys and Circuit City. Before joining Motel 6, he served as senior vice president of marketing for NRT Incorporated, developing and overseeing national marketing, Internet marketing and advertising. Palmer earned his Bachelor of Arts in American literature and history from Yale University and his Master of Business Administration from the University of Chicago.



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