Hotel ZaZa Databases Get a Facelift with ZDirect’s eCRM Solution for Improved Customer Relations

  • ZDirect, Inc.
  • 03.07.11
Hotel ZaZa announced it will begin using the ZDirect eCRM platform (electronic customer relationship management) at both the Dallas and Houston properties to ensure hotel staff is able to provide the most attentive service possible.

This platform will allow employees to go above and beyond each guest’s highest expectations.
This new platform will enhance ZaZa’s e-mail marketing system and allow the hotel to consolidate guest profile information from disparate systems using ZDirect’s patented sensual interior design and culinary excellence.
Hotel ZaZa, a member of the Preferred Hotel Group™, was created by Charles S. Givens and Jeff Records and is owned by Givens-Records Developments. Operations management and marketing are provided by Z Resorts, LLC, led by Z Resorts President Benji Homsey.

Based in Hallandale Beach, Fla., ZDirect, an enterprise e-mail service provider (ESP) for the hospitality industry, is a leader in electronic marketing and eCRM solutions for the hospitality industry.  Features and benefits of the ZDirect platform include:

  • Centralized marketing data warehouse
  • Profile consolidation engine   
  • Dynamic content engine
  • Property-specific e-mail marketing
  • Corporate e-mail marketing
  • Advanced filtering and segmentation
  • Mobile eCRM
  • Social eCRM
  • Web guest acquisition engine
  • PMS and CRS interfaces
  • Golf tee sheet integration
  • Pre and post-stay communication
  • Customer satisfaction system
  • Electronic concierge on demand
  • Reservation communication portal
  • On-demand ROI reporting

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