Industry Experts Join SoftBrands in A Meeting of the Minds to Discuss Hotel Technology Trends

  • Infor
  • 03.10.11
SoftBrands, an affiliate of Infor a leading provider of business application software serving over 70,000 customers, announced the results of a recent meeting with hospitality industry experts.

At an upscale Las Vegas resort and Infor customer, executives from the company and select technology analysts and industry consultants and experts gathered to discuss hotel technology trends.  Following a quick briefing by SoftBrands executives on the company’s product development status and roadmap, the group launched into discussions about key technology trends in context with the SoftBrands strategy.

With a focus on helping hotels use their technology tools for improved profitability, the group reviewed technology needs and trends from the front desk, through housekeeping and engineering, to the call center and around into the areas of corporate and property financial performance. Discussions included topics around improved efficiencies, the use of mobile apps, integration needs and the use of distribution strategies and technologies.
 
Prior to the start of the event, the SoftBrands team surveyed all attendees regarding technology trends which aided in keeping the discussion focused and relevant. Some results the team used in context with the SoftBrands product strategy include:

Most of the respondents strongly agreed that data analysis is becoming more important and that hotel companies are and will be looking for truly sophisticated, multi-dimensional ways to analyze their data.
Although the response to online business applications and the industry’s adoption of hotel management tools availability through cloud deployment was mixed (where some respondents felt adoption would be strong, while others indicated a slower rate), nearly all of the respondents felt data security is and will continue to grow as a key driver in technology decisions. 
“The Infor/SoftBrands consultant’s get-together recently held in Las Vegas served to confirm that the mainstream providers of hospitality technology solutions are all firmly tuned in to the need for an integrated hospitality management system solution, using an SOA approach…with an optional SaaS model, of course,” said Mark B. Hoare, partner, The Prism Partnership, “Each company will have their own secret sauce that differentiates them from their peers in this endeavour, but in the case of Infor/SoftBrands the tight integration of their proven performance management and financial management tools may be a distinguishing factor the market has been looking for.” 
 
“When a company (Infor SoftBrands) takes the time to bring together a group of international industry consultants and listen to their view on the market, product positioning and competitive offering, it gives an insight in to the culture of an organization,” said Sally Richards, managing director, RaspberrySky Services Limited. “Infor Softbrands is a company that is genuinely interested in understanding how they can improve their product positioning and product set to meet the challenging needs of their customers.  It is refreshing to find a company with a transparent approach to their business.  Definitely a company to watch out for.”
 
“It is critical to the success of any company to confirm its strategy, with customers and the industry. Recently SoftBrands has taken an aggressive approach to review product plans with customers through an advisory council and onsite visits and the time was right to gather a team to represent the industry," said Alan Young, global vice president marketing, SoftBrands, an Infor affiliate. “This event was very beneficial to our company and strategy. But the benefits reach farther; it helps the industry know more about our software and helps us provide our customers with solutions that truly meet their needs.”



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