Whiteboard Labs Offers Hotels a Powerful Combination: QR Codes and Video

  • SHR
  • 03.11.11
The Houston-based developer of software applications for the hotel industry (such as the WindsurferCRS, MotionNotes and SpaLinx, among others) has introduced a powerful and flexible way for hoteliers to capitalize on the power of video and the versatility of QR Codes to connect the physical and digital worlds.

Using QR codes and MotionNotes, a video delivery platform developed by Whiteboard Labs for the travel industry, hotels can "connect" specific video messages to enhance print ads, manuals, on-property tours, training manuals, and other non-digital efforts. These supporting video messages are made available to target audiences when they perform a quick scan of the code from their mobile devices.

Rod Jimenez, CEO of Whiteboard Labs, commented:  "as a company, we are concerned with achieving conversion through any channel that engages a potential guest. Nobody disputes the power of video as a conversion enhancement tool, or the ubiquity of smart mobile devices. Now we are enabling hotels to take advantage of the rapid acceptance of QR codes, so that video becomes part of the hotel's physical world efforts. A QR code quickly delivers a relevant video message to a user's mobile device."..."This is simply better and we think it will be a powerful conversion enhancer," he added.

Whiteboard Labs sees numerous uses for this very cost-effective solution and is offering it to hotels starting March 10, 2011.  To see an example, please scan the QR code below on your mobile device or contact Whiteboard Labs to discuss how this powerful combination of technologies can help your hotel.

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