Florence’s Luxury Hotel Villa Olmi Resort Switches to Utell® for International Sales, Marketing and Distribution Services

  • Utell®
  • 03.17.11
The exclusive Hotel Villa Olmi Resort in Florence, Italy has become the latest luxury property to switch to Utell Hotels & Resorts for international sales, marketing and representation services.

Steeped in history, Hotel Villa Olmi Resort is located at the gates of Florence, near the city centre in a quiet area, surrounded by private gardens and the famous hills of Florence. Formerly a country estate, the hotel has been renovated, recapturing the original 18th century stucco and frescoes, classical elements of typical Florentine architecture.

Catering to both leisure and business guests, the property offers five-star state-of-the-art luxury facilities, which include a gourmet restaurant, outdoor swimming pool, fitness center, free wifi and free parking. Situated in an elegant rural environment, Hotel Villa Olmi provides a tranquil location for discovering Florence, as well as regular free shuttle services into the heart of the city. Additionally, resort staff can organize tours of the local region by helicopter or Ferrari.

Avelina Iglesias, vice president of sales and account management in EMEA for Utell said, “Hotel Villa Olmi Resort brings an exciting addition to the Utell Italy portfolio as our first five-star luxury property in Florence. The hotel management team has placed significant trust in Utell to deliver international reservations through our wide network of sales, marketing and distribution programmes proven to empower partner hotels with key new business opportunities.”

Hotel Villa Olmi Resort will benefit from Utell’s vast range of business solutions, including access to key business through Utell’s global preferred partnerships and programmes with international TMC’s (travel management companies), online distributors and global corporate markets.

Sara Morucci, sales director for Hotel Villa Olmi Resort, said, “Utell provides a vital link to enhancing our existing sales, marketing and distribution programmes to achieve our ambitious goals. Our aim at Hotel Villa Olmi Resort is to increase our visibility on a much wider scale both locally and internationally. Utell’s strengths in GDS and corporate travel will serve to open doors to new business, providing key complementary revenue driving tactics.”

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