PhoCusWright Releases Major Study on Air Traveler Behavior, Attitudes and Intent Around Airline Ancillary Services and Fees

  • PhoCusWright
  • 03.25.11
"Heat from the Middle Seat: The U.S. Consumer Perspective on Air Travel," a new report from travel industry research leader PhoCusWright Inc., provides insight into key issues that shape travelers' relationships with airlines, and analyzes how those relationships impact the leisure air travel landscape.

The report studies air shopping and booking behavior among U.S. travelers, measures consumer sentiment toward airlines, and examines the factors impacting traveler loyalty. Key topics include:

  • The role of intermediaries in the air shopping process
  • Traveler interest in ancillary products
  • Traveler attitudes towards airlines and trends over time
  • Drivers for airline selection
  • Attitudes and behaviors of airlines' most valuable customers, including business travelers and those with high annual travel spend
  • Incidence of behavioral loyalty toward airlines, impact on booking channel and loyalty drivers



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