Galt House Hotel Deploys One of the Industry's First Live Rates and Inventory Solutions for Groups with Help of Passkey and EZYield

  • EZYield
  • 03.29.11
Effectively managing group inventory and rates of a hotel property that earns 80 percent of its business from meetings and conventions is difficult without group reservation technology that is up to the task.

Galt House Hotel announced the deployment of an enhanced rate management tool for group inventory, a solution designed by EZYield, an originator of automated online distribution management solutions and Passkey, one of the world's leading providers of online group reservation technology. The solution represents one of the hospitality industry's first real-time availability, rate and inventory (ARI) interfaces for groups, providing an automated method for the hotel to merchandize room upgrades and extended stays to its group guests.  With this new technology, Galt House will experience improved yield control and greater opportunities to drive group revenue growth.

This easy-to-use interface eliminates the manual synching of inventory between the hotel's property management system and its group booking channel, Passkey, which required a hotel staff member to deploy rate changes manually.

"Passkey appreciates and understands that hotels must have accurate room type availabilities within primary inventory.  This new integration with EZYield removes the manual nature associated with deploying rate changes and updating room inventories, allowing us to rest easy that our primary inventory always reflects real-time and accurate information. Hotels can now turn their attention to maximizing revenue," said Mary Mohlenkamp, revenue manager of Galt House Hotel.

With this innovative approach, room inventory and rates are continually updated in Passkey, allowing Galt House staff to offer group guests up-to-the-minute options for upgraded rooms and extended stays, while ensuring rate integrity and optimal inventory allocation. This allows Galt House to continue selling rooms to its group guests after an event's cut-off date at standard rates.

"Through EZYield's joint effort with Passkey, we've taken the first step towards a new approach in helping hotels manage their group inventory," said Jennifer Ranno, vice president of global sales and marketing for EZYield. "By reducing the time needed for daily rate management, hotels are able to focus more on driving incremental demand over those key group periods."

EZYield is an originator and industry leader of automated online distribution management solutions for the global hospitality industry. More than 3,500 hotels in 97 countries utilize EZYield's award-winning, advanced channel management software solutions to streamline the distribution of rates and inventory to over 550 onward distribution channels in multiple languages and 168 international currencies. Dynamic and flexible enough to satisfy the needs of any size property or hotel group, EZYield's Web-based, mobile-friendly solutions are designed to give control of online distribution back to the hotelier, consistently providing one of the highest rates of yielding accuracy in the industry. EZYield maintains regional offices in Asia Pacific, Europe, and the Americas, and provides continuous live support to its clients around the world. 
Passkey is one of the industry's leading providers of online group reservations technologies. The company's SaaS solution, GroupMAX, is used worldwide by meeting destinations, hotels and planners to manage the group reservation process for events of every size. GroupMAX allows Passkey clients to create a customized online booking site for every event in minutes and allows attendees to reserve their rooms within the contracted group block. Event planners and hotels receive both online and mobile-enabled access to real-time event information. The Passkey-enabled global network includes over 90 percent of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.

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