EasyRMS Continues Aggressive APAC Expansion with Addition of Fashion Information Technology to Global Partner Base

  • Infor, Revenue Management
  • 04.27.11
A leading provider of SaaS revenue and yield management solutions to the global hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) announced a new technology partner in the Asia Pacific region, Fashion Information Technology Co., Ltd (Fashion), based in New Taipei City.

Fashion has been providing hotel solutions to the Taiwanese market for over 24 years. Its core business is providing turnkey software and network solutions to the hospitality industry. They were initially referred to EasyRMS by a prospect client who has been working with Fashion for many years. 

“The prospect was impressed with our solutions and suggested to Fashion that they review the feasibility of reselling our solutions in Taiwan,” said Christine Liu, EasyRMS country manager for China, who orchestrated the agreement alongside Paul Margaillan, EasyRMS CEO.

Fashion will now market the EzRMS™ Internet Product Suite to new hotel clients in the region.
General Manager Harris Wang, said, “I think the EzRMS™ system will have huge development opportunities in Asia.” He noted that no other revenue management provider was considered. “This technology can transform the management thinking of Taiwanese hotels, and we look forward to offering it as part of our hotel solutions package.” 

Fashion decided it needed to provide a revenue management solution once it saw how EzRMS™ can tangibly help hotels increase their revenue. “Naturally, the Taiwan market requires this type of technology more than ever before,” said Wang.

The partnership is now being handled by the firm’s director of sales for Asia Pacific, Josephine Poh, who said, “Fashion is a seasoned technology consulting firm to the hospitality industry and immediately recognized how our solutions can generate real benefits for their customers. They are very keen to get involved to provide that value-add. Fashion is highly respected in the market and EasyRMS have a market-leading RMS solution. The two companies soon saw this synergy and penned the partnership agreement.”

“Having expanded by over 50 percent in 2010, this new partnership is in line with the continuous expansion of our global footprint, leveraging our remarkable success so far,” said Poh.  “We now operate out of 12 global offices, with more than 700 hotels in 47 countries. This new agreement will further enhance our reputation as a global leader in the provision of revenue management solutions and we look forward to welcoming new clients from Taiwan with the help of Fashion Information Technology.”

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.