TRUMP HOTEL COLLECTION™ Selects Newmarket International to Manage Group Distribution, Sales, and Event Execution

  • Newmarket, an Amadeus company
  • 04.29.11
Newmarket® International, Inc., a leader in market intelligence, group distribution, sales and event execution software solutions for the hospitality industry, today announced that TRUMP HOTEL COLLECTION™ has selected Newmarket International’s Delphi® sales and catering solution, and will implement its flagship Delphi® Multi-Property Edition (MPE) solution across all seven TRUMP HOTEL COLLECTION luxury properties.

 In addition to Delphi MPE, TRUMP HOTEL COLLECTION is enhancing its group distribution, sales management, and event execution capabilities with a suite of Newmarket International solutions, including MeetingBroker®, Diagrams™ and eProposal™.

“Working with Newmarket International will greatly enhance our ability to bring in new business,” says Brian A. Winston, vice president, sales and marketing, TRUMP HOTEL COLLECTION. “We were looking for the best-in-class group distribution, sales, and event execution system that could be hosted to scale across all of our hotels—globally, as well as deliver a strong ROI. Newmarket International provided the best solution to enable us to centralize our data to target and win group business more effectively. Delphi and the team at Newmarket International are a natural fit for TRUMP HOTEL COLLECTION.”

Using Newmarket International’s sales advantage to drive more group business, the Delphi MPE solution will be implemented in Trump properties in Chicago, Las Vegas, New York (SoHo and Central Park), Waikiki as well as Toronto and Panama when they open later this year.

“With multiple properties, TRUMP HOTEL COLLECTION is a perfect customer for Newmarket International,” says Lee Horgan, vice president sales and marketing, Newmarket International. “TRUMP HOTEL COLLECTION will find the cloud a tremendous, cost-effective way to manage their business enterprise worldwide. What’s truly exciting is that Trump is such a respected name in the luxury hotel and groups and meetings market and selected Newmarket International as their complete solution provider. Additionally, Trump’s investment is a sign that the hospitality business is on a strong rebound. And solutions from Newmarket International will help the industry keep the recovery going by reducing costs, driving revenues and—most importantly—filling rooms.”

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