STR and Newmarket International Form a Partnership to Provide Historic and Forward Looking Group Data for STR's Top 25 Markets

  • Newmarket, an Amadeus company
  • 04.29.11
STR and Newmarket® International are pleased to announce a partnership that will combine forward-looking group booking data with historical hotel trends data. This data will enable hospitality participants to measure, analyze and manage their individual performance against the group performance of their market.

The partnership between STR, the leading provider of hotel industry data, and Newmarket International, the leading hospitality industry provider in delivering group distribution and sales and event execution software, will allow the companies to provide and analyze past, current and future group booking trends.

“We are very excited to partner with Newmarket International,” said Amanda Hite, STR’s president. “For 25 years, STR has focused on delivering comprehensive historical data to the industry. Newmarket International is a key source for detailed group data and will enable us to provide new levels of forward looking data to our clients.”

“We could not be more pleased to team up with STR,” said Jeff Hiscox, President and Chief Executive Officer at Newmarket International. “Newmarket is the global leader in Group sales and catering data, so it makes sense to work with the hotel data leader to combine unprecedented insights for the market place. This partnership will provide the industry with new and essential information that is actionable as properties make decisions to manage their market positioning.”

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