Knowland Partners with Interstate Hotels & Resorts in Global Expansion to China

  • Knowland Group
  • 05.02.11
The Knowland Group, a leading provider of business development solutions for the hospitality industry, recently launched service at all current Interstate China properties.

 Knowland will be offering Readers to hotels across the country, from Shanghai and Wuhan to Beijing.
“Bringing Knowland business development products to China is a huge step in our global expansion and we are very excited to partner with such a well-respected management company,” said Knowland CEO Michael K. McKean. “We look forward to the new opportunities for growth that this will bring us and our clients.”
Interstate China assumed management of its first properties in China in January and has embarked on an aggressive expansion plan across China. Readers will give Interstate the field research they need during this period of rapid growth, while giving Knowland the opportunity to expand quickly. Not only does Readers provide a profile of each group meeting at comp set hotels, but also crucial contact information and meeting details, such as square footage used, estimated number of attendees, and more. This data is delivered daily and can be accessed quickly with an easy-to-use online application. Readers will give Chinese hoteliers the opportunity to proactively build their group business like never before.
“We bring a tremendous amount of experience in managing hotels and Knowland brings the same depth of experience providing business development tools – it’s a natural partnership,” said D.C. Becker, Interstate China senior vice president for sales and marketing. “Readers is a great way to gather customer intelligence, quickly providing us with a depth of information we don’t have the time or resources to find on our own.”
Over the past year, Knowland has expanded all across Europe into Germany, France, Italy, Belgium, Switzerland and Russia. With this new venture in China, the company will continue its expansion across Asia.

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