Trust International Dubai Customer Conference Hones in on Customization, Flexibility and Integration

  • Trust International
  • 05.09.11
Trust International hotel customers at its annual customer conference held in Dubai this year discovered that the next generation of hotel distribution services is all about customization and flexibility in every area of the booking process.

 Diversity in distribution, Internet booking engines (IBE) and e-commerce was the focus for this year’s event. With the selection of Dubai as conference venue, Trust also underlined its commitment in this region in recent times, which resulted in the win of new hotel groups from the MENA region including Rotana, Hospitality Management Holding (HMH), Safir Hotels, and Jebel Ali Hotels.
Jack Tan, chief information officer of Solare Hotels & Resorts and a presenter at the conference, noted, “As a new customer of Trust since 2010, this conference is an invaluable differentiator that elevates Trust above its competitors. It is evident that the discussions at this event directly impact Trust’s product and service development, enabling customization that responds to the changing marketplace. A perfect example is Trust’s IBE application that was adapted to Solare’s needs for the Japanese market. The behavior of Japanese consumers is different from other countries and for an international booking system like Trust, it was a challenge to support. But Trust was the first and only CRS to deliver a localized Japanese booking engine with complete Japanese capabilities including the use of Japanese symbols and icons, localized rate/content plus Japanese mobile phone integration.”
Trust, already a leader in online travel agency (OTA) connectivity, stated that it will be adding approximately 20 more direct connects in 2011, such as Travelsky, TL Lincoln and Rakuten in the Asia Pacific, Tourico and Tablet in the Americas, and and GTA in Europe.
Jon Londeen, senior vice president, distribution and reservations management of The Leading Hotels of the World (LHW) said, “In addition to learning more about how to best utilize Trust’s products and services from Trust and fellow hoteliers, the opportunity to impact the next generation of products is invaluable. The conference was very informative and you can see that Trust is always going the extra mile to meet with its clients to get their input and feedback to get the right directions for the further product development.”
Trust executives took the opportunity to share preliminary details about its upcoming launches of Trust|Corporate, the new IBE for corporate bookings and Trust|Data, a new data exchange initiative that covers CRM integrations, reservation data feeds, customized confirmation, mobile booker integrations and more. 
“As we currently roll out these two new products, once again, we provided our customers with a preview during the final development stage so they have the opportunity to provide valuable feedback that ultimately makes our products and services stronger,” said Richard Wiegmann, managing director of Trust International.
Mr. Wiegmann said, “The regular meeting between Trust and its customers at least once per year is a hallmark of Trust’s commitment to them that we work closely with them to learn about their product and service needs and use their feedback as we develop the next generation of products.  Once again, this conference provided valuable time to build relationships with our customers and partners. The entire conference group continues to be impressed with the concepts that evolve as a result of the discussions and collaborations that are initiated at this annual event.”

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