Cendyn and Trump International Las Vegas Deploy SMS Text Service to Deliver Revenue-Generating Offers to Mobile Phones

  • Cendyn
  • 05.13.11
Cendyn deployed an SMS text marketing solution for mobile devices at Trump International Hotel Las Vegas that reaches guests wherever they are with effective promotional offers to increase revenue.

 The Mobile Alert application is another marketing channel integrated into Cendyn’s eInsight™ system.  Cendyn is a leading single-source provider of turnkey online marketing solutions that increase profitability for hotel companies.

“Permission-based SMS messaging is an effective, personal way to communicate promotions that generate occupancy and traffic to hotel profit centers,” said Charles Deyo, Cendyn president.  “Mobile Alerts also increase guest loyalty participation with offers of increased stay points and other awards.”

“We are excited about the launch of a new medium for communicating with our guests. We are now able to send an SMS greeting to our guests following check-in, and introduce them to one of our fantastic hotel amenities with a personalized offer instantly,” said Jason Demuth, marketing manager, Trump International Hotel Las Vegas. Trump Las Vegas promotes the Mobile Alerts program with graphics at the front desk and on the hotel’s Facebook page.

Pew Research Center found in May 2010 that 72% of U.S. adult cell phone owners use text messaging, and that they send and receive an average of 10 texts a day.

eInsight™ is Cendyn’s turnkey solution for database marketing that gives management the ability to send the right message to the right customers at the right time. The solution is ideal for loyalty programs and multi-channel marketing management.

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