Victoria Drives Customer Engagement and Loyalty with MICROS iCare and New MICROS mymenu

  • Oracle Hospitality Food and Beverage Solutions
  • 05.19.11
MICROS Systems, Inc. (NASDAQ:MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Victoria Gastro Pub in Columbia, Maryland, has launched the innovative Beer Club and Cork Club loyalty programs powered by MICROS iCare.

 Victoria also recently launched MICROS’s mymenu app on Apple®
iPads, which allows its customers to effortlessly search its entire “Libations” Menu, a constantly changing inventory of roughly 24 different beers on tap, 250 chilled bottles of beer and 150 bottles of wine.

The Beer Club and Cork Club loyalty program rewards the adventurous beer and wine connoisseurs, awarding loyalty points based on the number of different items tasted, whereas most other loyalty-based programs bestow reward points simply on quantity of items purchased. These loyalty-based programs
are powered by MICROS’s iCare software application, which creates a 360° view of customer’s activities allowing restaurants to recognize and reward their core customers while creating a comprehensive and intelligent marketing program to attract new or less frequent customers.

Victoria also has deployed six roving iPads available to bar and table-dining customers alike, loaded with the MICROS mymenu app. The MICROS mymenu app replaces the large, heavy, and lengthy sixty-page printed Libations Book with an easily searchable, well-organized database of the constantly changing inventory of beer and wine. The app allows one to filter by beer style, wine varietal, country, flavor profile and a myriad of other qualifiers. In addition, the app provides information on the history of Victoria and its staff, as well as upcoming events such as Beer Dinners, and seamlessly integrates to its MICROS POS system.

“MICROS iCare has provided a unique technology that enhances our Beer and Cork Clubs,” said Randy Marriner, owner of Victoria Gastro Pub. “The MICROS partnership was paramount in getting the added functionality we required in iCare to track beer consumption on the unique menu item level.”

Randy continued, “I want Victoria to be the predominant educator of libations in the Baltimore/Washington area. MICROS mymenu provides us an elegant platform to accomplish this goal and engages our customers with a technology that complements our hospitality without replacing it. I look forward to
implementing more of the features of mymenu, such as table-side self ordering.”

MICROS is just as excited about being a part of this fascinating new concept; Kyle Kurdle, general manager of MICROS Mid-Atlantic asserts, “We are delighted to have Victoria Gastro Pub as a customer and truly appreciate the partnership we have forged in cultivating these new technologies. MICROS is pleased to provide this new facet of enterprise management to Victoria and assist in them providing their customers with the highest level dining experience and service.”

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