Cendyn Launches eFaceTime Video Sales Capability for eProposal

  • Cendyn
  • 05.26.11
Cendyn announced the launch of eFaceTime, a video enhancement to Cendyn’s eProposal solution that lets property managers share excitement and details about their venue via video to close more business.

 Hotel salespeople and department heads can use eFaceTime to increase conversion rates by linking personalized videos of their properties, services, amenities, and staff to eProposal presentations. eProposal is the industry standard online sales response solution used by more than 7,000 hotels, restaurants and venues worldwide.  Cendyn is the leading single-source provider of turnkey online internet marketing solutions that increase profitability for hotel companies.

“Some things never change. People still buy from whom they like, and being able to develop your relationship with a customer faster over the miles will make a greater impact on your conversions,” said Robin Deyo, executive vice president of Cendyn. “eFaceTime videos let enthusiastic hotel salespeople personalize a proposal as soon as they finish their first call with a group prospect.”

eFaceTime lets salespeople:

  • Incorporate videos of general managers welcoming their group back for repeat visits, chefs describing meals or special items like wedding cakes, and other staff people showing highlights of the property.
  • Use small hand-held cameras to instantly create and link videos, or leverage a network of 2,500 Cendyn videographers across the U.S. who can go onsite to produce professional videos cost effectively.
  • Build video libraries for quickly inserting appropriate links into sales proposals.

According to Deyo, Oregon’s Sunriver Resort’s sales team recently issued an eFaceTime proposal that had 22 views within two hours after it was received by the client. “Search engine optimization experts say video increases sales conversion rates,” she said. “It is a way to get faster and broader buy-in from all a prospect’s decision-makers. Our internal metrics indicate the more a proposal is viewed, the higher a percentage of definite conversions which is the primary goal for all travel executives.”

Cendyn partnered with Vipe Inc, a leading provider of video marketing software and advice to B2B organizations around the world, to deliver eFaceTime as part of the eProposal solution. “Video is the most engaging form of online communication,” said Adam Peterson, Vipe’s CEO. “It allows a property to differentiate itself and personalize its communications. Incorporating eFaceTime directly into the workflow of eProposal takes video sales communications to the next level and makes eProposal that much more effective. We are incredibly excited to be working with Cendyn and launching eFaceTime as a valuable component to eProposal.”

eFaceTime is easily added to a hotel’s eProposal package with a one-time set up that allows unlimited users and usage with an annual subscription.

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