The Dusit Group Signs for OPERA Enterprise Solution

  • Oracle Hospitality Food and Beverage Solutions
  • 02.20.07
MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality and retail industries, announced that Dusit Hotels & Resorts, one of Thailand's premier luxury hotel groups, selected the OPERA Central Systems Solution comprising OPERA Reservations System (ORS), OPERA Customer Information System (OCIS), OPERA Web System (OWS) and OPERA Sales Force Automation (SFA). 

"Dusit Hotels & Resorts required a state-of-the-art enterprise solution in view of its rapid expansion, combined with the recent merger of Asian Hotels Alliance, where Dusit was a founding partner, into Global Hotel Alliance," said Chanin Donavanik, CEO of Dusit Hotels & Resorts. "We have developed a long standing partnership with MICROS, including customization of its software for Thai-specific fiscal and operational requirements.

"Once implemented, we will offer a single-image inventory between our hotels and the enterprise system with full synchronization to, which will handle GDS and selected ADS booking channels," added Donavanik. "The Dusit Web site will be directly powered by the new enterprise system and will feature online customer relationship management to provide instant customer recognition. The integrated OPERA Sales Force Automation will enable the global Dusit sales force to facilitate attentive and pro-active account management. The deployment of OPERA Central Systems will complement our mission statement to provide high standards of quality service while providing excellent value."

Mr. Donavanik continued, "Dusit will be the first Thailand-based hotel management company to have such a state of the art central system. With all of the features of the new technology deployed across all distribution channels by early 2008, Dusit Hotels & Resorts will provide all of its hotels and customers instantaneous guest recognition at the point of customer contact combined with a substantially enhanced distribution system via all its distribution channels providing real time availability based on last room and best rate."

"Dusit Hotels and Resorts' vote of confidence in MICROS and its products and services is extremely important given its prominent status within the Thai hospitality industry," said Stefan M. Piringer, president of MICROS-Fidelio Asia/Pacific. "We are very grateful and pleased to extend our long partnership with Dusit into the enterprise systems arena."

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