Global Hotel Leader Implements EZYield’s 1-way Reservation Delivery Solution to Streamline Online Reservations

  • EZYield
  • 06.03.11
EZYield, an originator of automated online channel management solutions for the worldwide hospitality industry, announced that FRHI Holdings Limited (FRHI), a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands, has implemented its reservation delivery solution across its worldwide portfolio.

The hotel company has long employed EZYield’s industry-leading channel management solution to streamline the distribution of rates and inventory across its contracted online channels. In May, FRHI began deploying EZYield’s integrated reservations delivery solution to connect to its MICROS® OPERA central reservations system, which supports its branded properties worldwide. The implementation allows FRHI to integrate EZYield’s automated reservation delivery solution into its existing distribution platform, providing seamless connectivity between the CRS and online distribution channels.

The resulting integrated solution allows hoteliers to manage rates, availability and inventory from a central access point for widespread distribution to OTAs and other third-party channels. Detailed booking information is transferred securely from the CRS to the property’s PMS, eliminating the need for manual data entry or management.

EZYield’s reservation delivery solution is compatible with most major CRSs and PMSs in use today, and allows hoteliers to manage multiple distribution channels with optimal control and accuracy.

“Our strategy is to provide automated electronic distribution and processing for any demand channel partner that our hotels employ,” said Doug Carr, executive director of distribution for FRHI. “Implementing EZYield’s integrated reservation delivery solution into our existing channel management system was a logical next step toward growing our global distribution network. We have had great success with EZYield’s flagship channel management solution, and we are confident that the newly integrated solution will make our distribution even more streamlined and efficient.”

FRHI’s portfoliowide implementation of an expanded EZYield solution is a high-profile example of a growing trend that the technology provider has seen among its global clientele. Best known for its industry-leading channel management system, EZYield’s integrated connectivity solutions are gaining popularity as hotel companies seek out ways to streamline the entire booking process, from initial distribution and yield management through to reservations processing.

“The strengthening of EZYield’s partnership with FRHI is further evidence of the tremendous value, both in terms of revenue and in operational efficiency, which our newly released integration solutions provide to our hotel partners around the world,” said Jennifer Ranno, EZYield’s vice president of global sales and marketing. “We are honored that they have entrusted us in their strategic initiative of streamlining the reservation process.”

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