Cendyn Acquires RoundTableHQ

  • Cendyn
  • 06.07.11
Cendyn, a full service hospitality sales and marketing agency, acquired RoundTableHQ, which will continue to operate as a separate company and benefit from Cendyn’s technology and financial resources.

Cendyn is the leading single-source provider of turnkey online internet marketing and sales solutions that increase profitability for hotel companies. RoundTableHQ, with offices in the U.S. and England, designs and builds innovative products that include getplanning™ for the meetings and events industry.

getplanning is an easy to use, secure web-based portal that provides any-time access for meeting planners and hotel staff to review and update documents such as banquet event orders, contracts, and rooming lists. The system creates real time communication of event details that will result in a smoother planning process. When event documents are updated, getplanning provides instant email communication between specific event stakeholders such as meeting coordinators, catering service managers, and A/V managers to ensure any changes are acknowledged and factored into event execution.  As an added plus, when meeting planners are onsite they may use getplanning on an iPad as a branded, sophisticated interactive application.

RoundTableHQ’s web-based getplanning technology will integrate Cendyn’s eProposal™, ePlanning™, and eMenus™ products providing planners with a variety of resources to better manage group events. Developed by a seasoned meeting planner, the system is engineered to enhance the planner experience and promote efficiencies that produce substantial savings to the hotels through elimination of costs connected with the printing of documents and the excess labor incurred with the current planning process. The system’s fluid work flow also provides event planners with time savings, creating a win-win for both hoteliers and planners.

“RoundTableHQ’s innovative products for the meeting and events industry are the ideal addition to our suite of solutions,” said Robin Deyo, executive vice president of Cendyn.  “Absolutely unique to the travel industry, getplanning is a natural extension of our existing toolset and furthers our commitment to providing solutions that drive bottom line results. Hotels and venues worldwide look to Cendyn for effective ways to showcase their product, upsell their offerings, and now make their clients’ lives easier during the planning phase.”  

“We are truly excited not only to showcase our getplanning application, which we feel will revolutionize the meeting planning process, but also to launch our business relationship with Cendyn. The synergies between our companies and the combined suite of products will create greater efficiencies in the world’s largest hotel chains and independent properties. It will also make the life of the meeting planner substantially more detailed and easy,” said Jon Summersfield, president of RoundTableHQ.  “Products should be designed with the end user in mind and that’s what our teams achieve. Our solutions are always simple yet highly effective.”

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