Brazilian-based Pmweb Expands Offerings With EZYield’s Channel Management Tool

  • EZYield
  • 06.08.11
Pmweb, a Brazilian company specializing in digital marketing strategies and CRM solutions for the hospitality industry, today announced that an agreement has been signed with EZYield, a leading provider of advanced channel management solutions.

The new agreement will allow Pmweb to launch Pmweb EZYield, giving them the ability to offer an integrated channel management tool to their hotel clients in the Brazilian market. EZYield is an originator of automated online distribution management solutions, providing hoteliers with a comprehensive suite of connectivity and distribution solutions.

According to Tárik Potthoff, CEO of Pmweb, “In today's competitive hotel environment, hoteliers need to have a strategic mix of multiple distribution partners, and the biggest challenge is to maximize their online exposure without increasing costs. EZYield provides an innovative solution, allowing the updating of rates and inventory on all contracted channels from a single screen, dramatically decreasing the staff time needed to effectively manage online distribution.”

According to a basic formula, if a hotel employee manually updates 10 websites and spends four minutes per day calculating rates for each website, and five minutes per day updating each website, then he or she is spending a full day each week on this task alone, amounting to two months each year spent updating their online distribution channels.

“Pmweb knows how difficult it is for hoteliers is to manage multiple distribution channels and we are also aware of their need to gain more control of their inventory,” said Potthoff. “Pmweb EZYield is a web-based tool that is compatible with more than 600 websites and several CRS’s. The agreement will also provide integration solutions with our key local providers.”

Fernanda Mangini, sales manager for Pmweb, says, “Partnering with EZYield to offer their industry-leading channel management solution allows us to provide our hotel clients with a better way to manage their allotments by increasing occupancy rate tax and RevPar.”

“Our channel management solution is the ideal complement to Pmweb’s comprehensive suite of digital marketing tools,” adds James Filsinger, CEO of EZYield. “We are proud to partner with such an established and reputable company to bring this technology to the Brazilian market.”

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