SoftBrands Showcases Profit-focused Solutions for Hotels at HITEC 2011

  • Infor
  • 06.09.11
SoftBrands, an affiliate of Infor, a leading provider of business application software serving over 70,000 customers, announced that it will be showcasing solutions focused on helping hoteliers improve profitability at the 2011 Hospitality Industry Technology Exposition and Conference (HITEC), June 21st – June 23rd in Austin, Texas.

SoftBrands delivers multidepartmental hotel software that touches every area of a hospitality business, whether it’s the financial and asset team; central reservations or corporate office; on-property operations; sales, marketing and loyalty team; maintenance group; or coordinators of labor and staffing schedules.

In addition to product demonstrations conducted in the SoftBrands booth, No. 201, company executives will host a Technology Showcase session focused on a profit-centric approach to technology implementation and will participate in a panel discussion around cloud computing.
The profit-focused suite of solutions to be showcased includes:
  • Property and central reservations management: SoftBrands Hotel Management Solution provides single limited-service hotel or multisite luxury brands the ability to manage availability, rates, reservations, guest profiles and in-house services. Available through multiple deployment options including traditional on-property or hosted in a private cloud or the Infor cloud, SoftBrands HMS provides one single database deployment of traditional and new multiple property PMS and CRS functionality.
  • Financial management: Infor Financial Management system is designed to help companies grow revenue and cut costs. The solution provides a reliable view of hospitality-specific financial results complying with industry regulations and best practices, across an entire global enterprise.
  • Performance management: Infor Performance Management enables hoteliers to streamline business processes, automate budget cycles, consolidate information about hospitality-specific financial performance, create customized reports and thoroughly analyze financial data.
  • Customer relationship management: Infor Customer Relationship Management provides the tools to coordinate and optimize all marketing interactions across all channels so each interaction is meaningful thereby creating a greater likelihood that the guest will increase spend within the brand.
  • Workforce management: Infor Workforce Management facilitates the ability to get the right employee skill, in the right location, with the right shift and rotation. Hoteliers can control workforce costs and adapt to changing conditions on the fly for each department, from housekeeping to banquets.
  • Enterprise asset management: Infor Enterprise Asset Management helps hoteliers proactively manage assets and maintenance activities to identify key trends and anomalies, forecast performance issues, and make forward-looking decisions that improve labor productivity, equipment availability and warranty cost recovery.

Other updates from SoftBrands include:

  • SoftBrands will be at HITEC 2011 in Austin, Texas, booth No. 201.
  • SoftBrands showcases applications designed to increase profit in all the key departments of a hospitality enterprise from property to corporate.
  • SoftBrands shares its proven expertise in cloud computing with participation on a discussion panel and with established applications such as Infor Enterprise Asset Management and its new Hotel Management Solution.
  • SoftBrands demonstrates its unique ability to support global hospitality enterprises with its single vendor approach to multidepartmental automation.

“HITEC is a great opportunity for hotels to see multiple technology advances in one place. And this year, they are able to see solutions for all of their key profit-centers in a single booth,” said Alan Young, vice president, global marketing, hospitality at SoftBrands, an Infor affiliate.  “We are extremely excited about working with attendees to show them how our technology can help them realize their profit and guest service goals.”

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