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PAR Springer-Miller Moves Hospitality to the Cloud with the ATRIO™ Guest Experience Management System

  • Springer-Miller Systems
  • 06.16.11
PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and a leading provider of guest-centric hospitality management systems announced the introduction of its next-generation hospitality management system, ATRIO Guest Experience Management.

The ATRIO hospitality technology platform is one of the most significant technology developments to occur in the hospitality industry in the last 25 years.

With ATRIO, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to the cloud, a new user experience, and to a new way of doing business.

ATRIO reduces the total cost of ownership (TCO) for hoteliers and management companies by embracing true cloud computing, minimizing on-property technology and introducing an innovative user experience that substantially reduces training time and increases staff efficiency and productivity. Leveraging the many benefits of Microsoft’s multibillion dollar investment in its Windows® Azure cloud platform, ATRIO delivers value from the core design principles of modularity, feature velocity and the universal use of an enterprise service bus. Ushering the hospitality industry into a new technology paradigm, ATRIO is poised to rapidly become a leading platform in hospitality management systems.

ATRIO engages users with an innovative user experience. Designed by information architects and user experience (UX) experts, ATRIO employed focus group testing to insure zero training usability across roles and user demographics. Once-complex processes become walk up-and-use simple, echoing people’s everyday experience with Bing, Google, gaming consoles or the latest smartphone app. ATRIO is internationally capable with full support for multiple languages, currencies, date formatting, taxation nuances and cultural differences.

Building on PAR Springer-Miller’s 27 years of experience providing guest-centric hospitality systems, ATRIO enables employees to be pro-active guest-service super heroes. ATRIO’s unique touch-enabled user experience maximizes heads-up time so a team can focus on the guest and deliver more personalized service. The ability to run ATRIO on a workstation, tablet or mobile device delivers technology when and where needed, improving the guest-experience while providing guest self-service opportunities.

Purpose built to leverage all the advantages of cloud computing, ATRIO dramatically reduces on-property technology requirements and the associated support staff. By deploying ATRIO in the cloud, sensitive data moves safely off-property, reducing risk and enhancing information security. Although purpose built for the cloud, ATRIO offers deployment flexibility and can also be installed on-premise or with some modules in the cloud. Inherent in that flexibility, comes the option to purchase the system in the traditional manner or as a service converting what has historically been an expensive capital expense to a more affordable and predictable operating expense.  Hospitality organizations get to select the model that works best for them.

At the core of the system, the enterprise service bus (ESB) allows for seamless integration of legacy, current and future capabilities. With the ESB and ATRIO’s modular architecture, new features can be developed and deployed more rapidly than ever before. The technology provides 24/7 availability from workstations, handhelds, tablets and browsers.

Utilizing the integration possibilities of the ESB, PAR Springer-Miller expands on strategic relationships with the ATRIO Platform Partner Exchange (APPX). APPX represents a comprehensive program based on a shared commitment to bring greater value to the industry through more tightly integrated technologies, expanded services and capabilities, and an unsurpassed customer satisfaction philosophy.  APPX expands the relationship of PAR Springer-Miller and member companies to include deeper collaboration from concept to development, integration, deployment and support of their offerings. The industry needs technology suppliers to cooperate more deeply, and APPX establishes a mutual commitment to meet this challenge.

ATRIO is designed as a modular system allowing for quick integration of new service modules and features. The system grows as the hospitality organization grows; new modules can be added as the needs of the hotel change or new modules become available. ATRIO seamlessly integrates with third-party systems leveraging the latest HTNG standards.

From guest-centricity to feature velocity and the user experience, ATRIO is designed from the ground up to be flexible, modular and easy to use.

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