The Rainmaker Group Supports HSMAI Revenue Optimization Conference to Advance Innovation for Hospitality Revenue Growth

  • Rainmaker Group (The Rainmaker Group)
  • 06.16.11
The Rainmaker Groupwill continue its support of innovation, skill and professional development within the revenue management discipline through a Silver Partner sponsorship of the Hospitality Sales and Marketing Association International (HSMAI) Revenue Optimization Conference (ROC).

Rainmaker is a world leader in automated profit optimization software and services for the casino gaming and hospitality industry.

The one-day interactive ROC takes place on June 20, 2011 in Austin, Texas, in conjunction with HITEC, one of the world’s largest hospitality technology expos.  HSMAI is one of the hospitality industry’s leading advocates for hotel revenue growth, committed to helping grow business for hotels and their partners through revenue optimization.

“This conference gathers together thought leaders who present the latest trends and best practices within our discipline,” said Rainmaker co-founder Tammy Farley, a member of HSMAI’s Revenue Management Advisory Board, which organizes ROC.  “We want attendees to learn, network, exchange experiences, and leave the conference with revenue optimization strategies to grow business for their companies.” 
Farley will be among the industry leaders introducing panels of speakers to address the latest topics within industry sectors.  These include the next generation of business intelligence, measurements, social media, pricing trends, demand drivers and the latest research on distribution.
The Rainmaker Group provides revenue optimization solutions to casino hotels and other hospitality enterprises, which include Omni Hotels & Resorts, Wynn Las Vegas, MGM Resorts International and Caesars Entertainment among others.

Rainmaker’s revolution™ Product Suite enables casino hotels to secure the most valuable customers to increase their profitability by:

  • Accurately forecasting demand and guest value to all areas of the enterprise
  • Leveraging cyclical patterns to optimize revenue and profitability
  • Maximizing the total customer value of demand during peak travel times.

revolution™ is one of the only revenue management systems that considers total customer value when determining optimal availability conditions.  Total customer value includes not only hotel revenues, but potential revenue from gaming, food and beverage, spa and other significant profit centers.  The revolution™ system also analyzes and factors in forecasted demand from local influences such as holidays and citywide events to recommend optimized rates for each guest segment.

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