Libra OnDemand Introduces Full-Service Hospitality Marketing Solution

  • Libra OnDemand, A Division of Newmarket® International
  • 06.24.11
Libra OnDemand, a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies, is adding an entirely new division to its long list of hotel business offerings.

The newly launched New Media Hospitality Solutions is a full-service marketing agency that provides interactive media and tactical tools for hospitality organizations to effectively compete in today's marketplace, featuring a range of skills including creative content design, campaign management and database services.

New Media Hospitality Solutions was officially launched during the 2011 Hospitality Industry Technology Exposition and Conference (HITEC), held this week in Austin, Texas. Libra OnDemand exhibited at Booth 925 in the Austin Convention Center, with CEO Gregg Hopkins on hand for one-on-one meetings and demonstrations.

Libra OnDemand’s New Media Hospitality Solutions team members have years of experience with interactive marketing, specializing in the specific needs of the hospitality and tourism industries. “New Media Hospitality Solutions fills a notable service gap in the global hospitality industry,” Hopkins says. “Libra OnDemand now provides hotels with everything they need to effectively understand, target and appeal to their customer base, without the need to search out an additional vendor.”

Just as importantly, because New Media Hospitality Solutions is being overseen in-house by Libra OnDemand, hoteliers no longer have to worry about those small but critical details related to branding and messaging being lost in translation. “Consistency is king when it comes to marketing, and with New Media Hospitality Solutions, we can finally deliver that for our clients,” Hopkins says. New Media Hospitality Solutions will be offered as an à la carte service, either on a recurring monthly plan or as a one-off campaign on an as-needed basis.

These are just a few of the services and technologies available to hospitality organizations under Libra OnDemand’s New Media Hospitality Solutions banner:

• Website design
• Mobile sites and apps creation
• HTML and CSS coding
• Strategic marketing planning and positioning
• Direct online channel marketing
• Search engine marketing and optimization
• Mobile marketing
• Social media management
• Loyalty program development
• Reputation management and monitoring

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