EasyRMS Comes Through as Preferred Revenue Management Partner for 37 Guoman & Thistle Hotels Across the UK

  • Infor, Revenue Management
  • 06.27.11
A leading provider of SaaS revenue and yield management solutions to the worldwide hotel industry, Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) announces its latest corporate account, Guoman Hotel Management (UK) Limited, which owns, leases or manages 37 branded hotels across the UK.

Guoman Hotels is an exclusive collection of deluxe hotels in Central London. Whilst each of these properties has its own unique identity and style, all provide the same high levels of comfort and service. The Guoman brand is based on detailed research into potential guests' tastes, preferences and exceptions, used to refine each hotel's individual ‘point of view’ such as the creativity of The Cumberland, the refinement of Charing Cross, the tranquillity of The Tower, the elegance of the Royal Horseguards and the superior service standards that unite them.

Thistle is a well established UK brand, with strong roots and recognition in the domestic market. It is known as an informal, upmarket brand offering efficient, warm, straightforward service in a comfortable and relaxing setting, making it the ideal choice for conscientious business travellers or leisure guests. Thistle operate 33 hotels around the UK including ten in central London, as well as 300 meeting rooms and 13 Health & Leisure Clubs.

Following a thorough evaluation of leading revenue management software providers on the market, Ralph McNiven, senior business analyst at Guoman & Thistle Hotels, says that EasyRMS was selected as Guoman’s partner of choice due to the fact that “EzRMS™ provides an off-the-shelf solution which gives unconstrained forecasting methods and the ability to account for uncertainty within the market and also forecast competitor performance. We felt that EzRMS™ provided the right product for the Thistle and Guoman brands.”

Guoman Hotel Management has now signed a contract to install the EzRMS™ SaaS Revenue Management System across virtually its entire portfolio, with phase one of this exciting new project involving 16 hotels and scheduled for completion by August 2011. Phase two, comprising a further 21 properties, should be signed off later this year.

Guoman is implementing the EzRMS™ Core Module, Ez-QUOTE™, Ez-CONTRACT™ and Ez-REGION™. In addition the group will benefit from a two-way interface to the Opera V5 PMS as well as upload interfaces to EzYield and MICROS Sales & Catering systems.

Mike Gadbury, vice president - strategic sales, EMEA, who is managing this account, said, “It is great that EzRMS™ is the chosen product for Guoman and Thistle Hotels after their thorough research into all the major suppliers in the marketplace. This evaluation was very extensive, not only covering the functionality aspects of the system but also going into a lot of technical detail regarding forecasting techniques. It is a tremendous endorsement of our product and our company to secure this new account.”

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