The Greenbrier Selects MICROS to Improve Room Booking Process

  • Oracle Hospitality Food and Beverage Solutions
  • 06.28.11
2011—MICROS Systems, Inc. (NASDAQ:MCRS), a leading provider of information technology solutions for the hospitality and retail industries, announced that the award-winning resort, The Greenbrier, has selected and its OTA and GDS booking features.

The Greenbrier implemented, a component of the OPERA Enterprise Solution, on May 16, 2011, allowing the property to take full advantage of its user-friendly, integrated technology and reservation services.

MICROS’s empowers The Greenbrier to control 100 percent of its inventory from a single entry point, consolidating and distributing its hotel rooms through various sales channels including reservations booked directly through OPERA, and those sold on the Internet and through third party channels. The solution includes a seamless connection to four major global distribution systems (GDS), Amadeus, Sabre, Galileo, and Worldspan, along with a large number of on-line travel agencies (OTA), allowing hoteliers to connect to thousands of booking portals and travel agencies to reach their local, regional, and international travel market in a simple to administer way.

“We are very pleased with our partnership with MICROS Systems, Inc. and have strong confidence in its ability to provide us world-class innovative solutions,” stated Mike Keatley, director of information technology at The Greenbrier. “MICROS developed several key custom enhancements to enable The Greenbrier’s complex OPERA Property Management System room inventory structure to interface seamlessly to These customizations allow our users the ease of centrally loading the same data and pushing it out to multiple channels, which translates to a cost savings for our property.”

“We are pleased to expand and strengthen our partnership with The Greenbrier through a new key technology solution,” stated Daniel Jubb, senior vice president of hotel business unit, MICROS Systems, Inc. “With today’s competitive travel market, it is crucial for hotels to be connected to key distribution channels to simplify and enhance the booking process for the consumer and travel agents. MICROS helps hoteliers establish a presence in order to be successful in today’s global marketplace.”

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