Miami’s Circa 39 Hotel Switches to Utell® Hotels & Resorts

  • Utell®
  • 06.29.11
Miami’s Circa 39 Hotel has switched to Utell Hotels & Resorts for full-service international sales, marketing and representation services.

The 100-room boutique hotel has also signed with Pegasus Solutions for its proven NetBooker® NG Internet booking engine to capture more business through its own Web site.

“We made the switch to Utell to increase our bookings,” said Nicola Meyer, vice president of Circa 39 Hotel. “The company’s eight-decade track record is unrivaled in the industry, and its marketing programs are known for their effectiveness in promoting properties to the more profitable global distribution system (GDS) buying audience. Utell maintains preferred relationships with these buyers, which we will now be able to leverage in ways that directly affect our business.”

“Circa 39 Hotel has made two strategic moves that will have an immediate positive impact on its business.” said Ric Leutwyler, chief operating officer of Pegasus Solutions. “The first is enlisting Utell, the world’s most experienced representation service to drive GDS bookings, which has helped our hotel customers increase revenue by as much as +81%. The second is tapping Pegasus’s NetBooker NG Internet booking engine, a tool that has helped customers increase bookings by 60%, turning online ‘lookers’ into ‘bookers’ directly on the brand site, a more profitable direct booking channel.”

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