Passkey Launches Industry's First Mobile Hotel Booking Engine Designed Specifically for Meetings and Events

  • Passkey (now a part of Lanyon)
  • 06.30.11
As hotels and event organizers wrestle to maximize group revenue and bookings within the contracted block, they are increasingly seeking effective online and mobile platforms to help boost pick-up and online bookings.

To address this essential need, Passkey, a leading provider of online group reservation software, today announces the launch of its mobile hotel booking engine, the first mobile booking engine developed specifically to meet the unique needs of meetings and events.

Designed to provide event attendees with an on-the-go hotel booking option, the all-new mobile booking engine lets guests make and manage reservations via any mobile device, reducing the typical costs associated with processing manual reservations, while providing guests with further convenience and service. The new booking engine also promises to boost the revenue generated by hotels from their groups by providing a highly efficient booking and upselling channel.

Passkey's innovative booking engine is the only mobile solution that is personalized with each event's specific branding, images, messaging and colors, creating a seamless event housing experience. More importantly, each booking engine is linked to that event's specific hotel inventory, offers and amenities.

After making a reservation, guests land on a dashboard where they can manage their reservation at any time, as well as view upgrade options and critical travel information related to their hotel and destination.

Notably, Passkey's mobile engine is tailored to the native environment of most popular mobile platforms, such as Apple's (NASDAQ: AAPL) iPhone, Google's (NASDAQ: GOOG) Android and RIM's (NASDAQ: RIMM) Blackberry devices and is available to event guests without the need to download an app to their mobile device.

"We developed the mobile booking engine to allow our clients to deliver an entirely new level of service to their customers. With easy navigation and painless usability, guests will be enticed to book their hotel rooms within the contracted block, inherently driving event revenue and improving yield management," comments Greg Pesik, president and CEO of Passkey.

Passkey's mobile booking engine is instantly available to all clients licensing GroupMAX or GroupMAX ME reservation technology.

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