Maestro PMS Announces Enhanced Online, Mobile-Ready Guest Loyalty System for High-Touch Independent Operators to Recognize, Reward and Retain Guests

  • Maestro PMS
  • 07.20.11
NORTHWIND-Maestro PMS, provider of Maestro™ Enterprise Property Management hotel software and reservation software solutions for the industry’s leading independent hotels, resorts, and multi-property groups, announced the launch of its enhanced Guest Loyalty System with robust online capabilities.

Built on a total integrated-solution foundation with over 20 modules on a single-image database, the innovative Guest Loyalty Module gives independent operators loyalty program benefits and functionality to compete with the high-profile programs that until now were only available to major chains. The system is mobile optimized and offers online self-serve -enabling guests to sign-up, manage profiles and generate, track, and redeem reward points for reservations, room nights, referrals, and many other activities that strengthen their relationship with the hotel and increase revenue.

Savvy hotel operators are always searching for innovative ways to distinguish their properties. “Maestro’s Guest Loyalty System lets independent operators leverage their 360-degree guest view and guest relationships in ways they could not do in the past,” said Warren Dehan, president of NORTHWIND-Maestro PMS.  “This levels the playing field for independents to build stronger repeat and referral-guest programs the same as major chains.”

Independents use the flexible Loyalty System to automate the complex process of points tracking and redemption and to create loyalty programs with perks that reflect their personalized service and unique brand. “Guests can easily setup profiles that list personal preferences, birthdays, and other criteria online or via their mobile devices and monitor their loyalty point account balance for rewards,” Dehan added.  The system may also be used with magnetic Loyalty ID cards which retain value points to be redeemed for services in Maestro or converted to property gift cards.

Maestro’s Guest Loyalty System provides a large number of configurable options to meet nearly every property’s unique program requirements, including:
  • Rewards points may be earned for referral bookings and corporate bookings, in addition to traveler reservations
  • Multi-Tiered Member Levels (i.e. Silver, Gold, Platinum)
  • Property-configurable reward point criteria can include rate types, dollars spent, nights spent, reservations, Guest Experience Measurement (GEM) Survey completion, and other factors
  • Robust Loyalty reward tracking, data mining, and reporting capabilities

“We worked with NORTHWIND to make its Guest Loyalty System as flexible as possible to have the widest possible adoption to drive more business,” said Tom Lyons, vice president of sales and revenue for Lodging Hospitality Management. “The Loyalty System is effortless to use. It’s a simple matter for guests to set up profiles and monitor reward points online or on their smartphones. Our independent properties will use the Maestro Guest Loyalty System to reward guests who book their own travel, and corporate bookers and referral bookings. We expect to offer rewards point redemption for AMEX gift cards, American Airlines and Delta miles, dining credits, and for guest donations to their charities.” Lyons noted that Lodging Hospitality Management operates many flagged properties and that his independent hotels will now be able to offer a loyalty program as good as his flagged hotels.

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