Best Western Names VIZERGY® Endorsed Supplier for Internet Marketing

  • Vizergy®
  • 07.27.11
Best Western has named VIZERGY an endorsed supplier for online marketing.

VIZERGY is endorsed by Best Western as a go-to Internet marketing vendor, serving all three product descriptors – BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER®.  VIZERGY will offer a wide array of hotel Internet marketing services, including independent website design, mobile websites, search engine optimization, pay-per-click advertising, social media services and more.

Travel shoppers often use multiple channels throughout their purchase process, making it necessary for hotels to have a presence in each channel.  With such a complex purchase process in today’s hospitality industry, it is vital that all hotels have a holistic online strategy.  VIZERGY will help Best Western properties cover multiple channels and ensure their online presence is complete, optimized and effective.
 
VIZERGY currently serves thousands of independent and branded hotels and resorts across the globe, including many Best Western properties.  Being an endorsed supplier means the company will have a dedicated staff to assemble custom website and marketing packages that fit Best Western brand standards and work seamlessly with corporate marketing efforts.
 
“We look forward to supplementing the brand’s corporate marketing efforts and enhancing online revenue delivered to Best Western hotels,” said VIZERGY President and CEO Joe Hyman. “Our extensive, award-winning results and in-depth knowledge of helping branded properties speaks for itself and enables us to be a valuable resource for Best Western.”
 
Troy Rutman, Best Western’s director of external communications, said, “Vendors endorsed by Best Western are educated about our brand requirements and entrusted to provide excellent service to our member hoteliers. In the intricate world of online marketing, property tools and brand programs must work together, so that consumers remain clear about our value proposition and are motivated to book.”




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