De Vere Collection Leverages Newmarket International’s Solutions Across 58 Properties

  • Newmarket, an Amadeus company
  • 03.08.07
Newmarket International, Inc., a leader in sales and catering solutions for the global hospitality industry, announced the De Vere Collection, operated by AHG Hotel Group, will install Newmarket’s suite of software system solutions to automate online, central and property-based sales, catering and events operations throughout its 58 properties.

Previously, both Verve Venues and De Vere Hotels & Leisure were operating Delphi Multi Property Edition® (MPE), a powerful application for automating sales, marketing and catering processes. De Vere Collection will bring both hotel groups under one company and merge its Delphi environments into one operational database. In addition to an upgrade to the latest version of Delphi MPE, De Vere Collection will install Delphi BI, MeetingBrokersm, DirectBook and eProposal, integrating the Newmarket solutions into its existing property management systems to maximize staff efficiency.
Mark Kemp, director of revenue and distribution for De Vere Collection, said, “De Vere’s recent consolidation with AHG created the largest meeting space provider in the U.K. The scope of our new operation demands the most efficient enterprise sales technology available. Implementing Delphi Multi-Property Edition to create a single sales platform for all our hotels will enable De Vere Collection to solidify its branding, allow instant cross-selling of all properties and deliver advanced online booking services to close more business.”
Having the meeting space availability, accounts and prospects for all De Vere Collection’s properties on one system will act as a sales force multiplier because each sales person can instantly respond to opportunities across the entire chain. Delphi BI, a next-generation business intelligence solution, will allow the hotel group to better analyze business-critical data and report on those results.
De Vere Collection is also embracing the sweeping changes the Internet has brought to meeting space reservations. “We are leveraging advanced online technology to capitalize on the increased use of the Internet by meeting planners. Our strategy is to expand De Vere Collection’s meeting sales business, and Newmarket provides the tools we need to achieve that objective,” said Kemp.
De Vere Collection will use MeetingBroker, Newmarket’s online software service that manages the in-flow of leads from all distribution channels, including phone, e-mail and public and branded Web sites. MeetingBroker will help De Vere Collection to reduce RFP response times and execute using its cutting-edge Internet strategy. In addition, De Vere Collection will implement the Newmarket DirectBook solution, letting clients reserve day meetings online anytime across any of its properties. The ability to book meetings online instantly gives customers the accessibility to the event space they want while also freeing up De Vere Collection’s team to focus on increased customer service and other revenue-generating business.
To answer the growing number of online sales requests, De Vere Collection will install Newmarket’s eProposal to distribute customized proposals in an interactive and attractive HTML Web site format that includes specific property amenity and branding information. “eProposal will be an important part of De Vere Collection’s rebranding because it allows us to create proposals that differentiate our brands, hotels and venues with unique differentiated messaging. It is a great sales communication tool,” said Kemp.
President and CEO of Newmarket International, Sean O’Neill, said, “De Vere Collection is the dominant presence in the U.K.’s meeting and convention space marketplace, and its extensive operation will become even more efficient with our Delphi, online RFP response and eProposal solutions. We are excited to have the tools to match De Vere Collection’s vision for today and the future.”

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