Cendyn Implements eSurvey™ at All Bowlmor Lanes Locations

  • Cendyn
  • 09.21.11
Cendyn developed and implemented a meeting planner version of its eSurvey for upscale bowling alley and hip entertainment destination Bowlmor Lanes.

The Group Meeting Planner version of eSurvey ensures repeat group business for all six of Bowlmor’s luxury bowling alleys.

One of the first of its kind, this Web-based survey tool may be used as a standalone solution, or interfaced with Newmarket International’s Delphi Group Sales & Catering System. eSurvey can also import data from Newmarket’s Daylight Sales & Catering solution. Bowlmor’s system is similar to eSurvey for individual hotel guests and automatically generates the communications to the meeting planners at a set interval. eSurvey gathers valuable feedback from event clients, enabling Bowlmor to refine its offerings and build stronger relationships with guests. Cendyn is a leading single-source provider of turn-key online Internet marketing solutions that increase profitability for travel and hospitality companies.

“Bowlmor values how eSurvey makes it possible to quickly gather feedback from clients immediately after the event,” said Shannon Lee, vice president of human capital for Bowlmor Lanes. “The system enables us to respond to client requests and challenges creating a stronger business relationship based on service.” 

“Most client surveys average between 10 and 25 percent response rate,” said Mike Goldenberg, vice president of product development for Cendyn.  “The Bowlmor eSurvey response rate for its six locations ranges between 27 and 37 percent. This high response rate provides an excellent foundation for client interaction.”

Goldenberg continued, “Group Meeting Planner eSurvey expands the ability of Bowlmor’s Delphi sales and catering system to conduct post-event client interaction; managers can customize questions and easily set up an email alert system. For example, if a score comes in at seven or below on a scale up to 10, the system can be configured to email managers a call to action. Bowlmor gets the vital feedback it needs from guests to stay competitive and in touch with the company’s service standards.”

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