SynXis Expands Relationship with Coastal Hotel Group to Include Call Center Services

  • SynXis Corporation
  • 02.28.07
SynXis, the Sabre Holdings (NYSE:TSG) business that provides hotel reservation management, distribution and technology services globally, announced today that Coastal Hotel Group is now using the SynXis Call Center Services, making SynXis its exclusive provider of all distribution channels including GDS, IDS and bookings coming from the property websites.

Coastal Hotels has also recently implemented RedX Property Connect which provides a full 2-way interface with the HIS Epitome Property Management System used at the Inns of Monterey, four distinct properties that have common attributes but vary in ambiance and amenities. This interface improves efficiencies and helps the properties achieve their single distribution strategy with automated reservation delivery, as well as inventory, rates, and restriction (stay controls) uploads.

After just the first month using the SynXis Call Center Services in Southlake, Texas, Coastal Hotels has seen an increase in their call conversions with some properties reporting conversion rates of up to 43%, representing improvements of up to 18%. The SynXis Call Center also takes spa reservations at the Salish Lodge & Spa outside Seattle, WA, where spa reservation conversions have increased as well. The Inns of Monterey used the SynXis Call Center while relocating its reservation department. SynXis is credited with capturing $25,000 each day, for 3 days, which might have otherwise been lost during the move.

“As a longtime SynXis customer we have been impressed by the way SynXis continues to innovate with new products and services based on the needs of the marketplace,” said Ed Schwitzky, Sr. Vice President of Sales and Marketing for Coastal Hotel Group. “Having an integrated call center solution with people that already know our business is extremely valuable,

plus the addition of the 2-way PMS interface with HIS will greatly improve our operational efficiency.”

“We realize our customers have choices with their distribution provider so we are thrilled that Coastal Hotels has selected us to be their exclusive provider for all channels,” said Scott Alvis, President and General Manager for SynXis. “The marketplace can expect us to continue to be the leaders in innovative distribution products and services.”

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