Boyne Resorts Expands Installation of SMS|Host® Hospitality Management System

  • Springer-Miller Systems
  • 10.27.11
PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems, today announced that Boyne Resorts, headquartered in Michigan, has selected PAR Springer-Miller’s SMS|Host Hospitality Management System for its Michigan and Montana destination resorts.

Boyne Resorts is the largest family owned four-season resort company in North America and features some of North America’s biggest and best snowsports destinations, championship golf courses, luxury spas and a full menu of active lifestyle amenities.

Boyne Resorts’ Sugarloaf, and Sunday River Resort are long time customers of PAR Springer-Miller and use the integrated SMS|Host Hospitality Management Systems. Shortly, Boyne’s Michigan resorts will install SMS|Host and the SMS|Multi-Property Management module to effectively manage the Boyne Mountain, Boyne Highlands, Cottages at Crooked Tree and Lakeside Cottages in the Bay Harbor area properties. This will be followed shortly by Big Sky Resort in 2012.

As a collection of destination resorts offering a broad complement of amenities in addition to lodging, the fully integrated nature of the SMS|Host system enables the properties to enhance guest service, expedite the flow of information and enable employees to react and respond quickly. Boyne Resorts will employ the SMS|Owner Fulfillment module for the rental program they manage for independent owners, as well as SMS|Membership Management, SMS|Work Order Management and will also take advantage of the robust integration with various third-party systems.

Reservations booked online with SMS|World XA flow seamlessly in real-time to the SMS|Host System. Boyne Resorts’ Maine, Michigan and Montana resorts will benefit from all of the advantages of a fully integrated online booking engine including automatic updating of rates and availability as changes are made in the SMS|Host system as well as robust packaging capability. Employing the transaction-fee-less SMS|World XA also enables these Boyne Resorts properties to maximize their bottom line revenue with their direct online reservations channel.

“PAR Springer-Miller continues to be a strong partner for us,” commented Boyne Resorts Business Analyst Ryan Kneeshaw. “PSMS has consistently exceeded expectations with their knowledge of the industry, expert and detail-oriented staff, and vision for the future of hospitality technology. We are delighted to expand our partnership.”

“Boyne Resorts conducted a very thorough analysis of their needs, our capabilities, and the strategies for their complex operations,” remarked Larry Hall, president and CEO of PAR Springer-Miller Systems. “We’re delighted our teams found a solution that helps Boyne realize the operational efficiencies and customer service elements they seek for their operations in Maine, Michigan and Montana. As North America’s largest, family-owned resort company with a storied history, Boyne represents one of the industry’s thought and practice leaders. We’re very proud to provide the technology and services to Boyne Resorts to support their operations.”

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