Newmarket International, Inc. Acquires Libra OnDemand

  • Newmarket, an Amadeus company
  • 11.02.11
Newmarket® International, Inc. announced that it has acquired Libra OnDemand, a leading cloud based CRM (Customer Relationship Management) system designed to meet the needs of global hospitality.

The purchase will extend the value and benefits of Newmarket International’S products and services.

The purchase of Libra OnDemand fits into Newmarket International’S strategy to provide the most complete sales solutions across hotels and venues of all levels of complexity and worldwide.

“The acquisition of Libra OnDemand is highly complementary to our existing solution set,” says Jeff Hiscox, President and Chief Executive Officer at Newmarket International.  “Both Newmarket International and Libra OnDemand have recognized the benefits of delivering a true cloud-based delivery model on top of the platform from®.  Combined, the companies now offer hospitality business services for Above Property Sales, Property Sales, Clustered Sales, Loyalty Management, and Marketing Automation.”

"We are so excited to join the Newmarket International team," stated Gregg Hopkins, President of Libra OnDemand. "The acquisition of Libra OnDemand by Newmarket International is a natural fit for us—to combine our teams and bring to market new, innovative, and unrivaled cloud-based solutions for hospitality and our mutual customers.  It’s also great to partner with the market-leader in hospitality groups and meetings, Newmarket International."

Hopkins will join Newmarket International, continuing as President, Libra OnDemand, a division of Newmarket International, Inc.  Hopkins will manage all aspects of Libra OnDemand’s business, and Libra OnDemand will continue to maintain operations and service existing customers out of their headquarters in Celebration, Florida, a suburb of Orlando.

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