TravelCLICK Introduces First Graphical Ads Influencing Travel Agents at GDS Point of Sale

  • TravelClick
  • 03.14.07
TravelCLICK, Inc., a leading provider of hotel business process management (BPM) solutions, announced the launch of PromoSpotsSM graphical advertising, available at the point of sale to provide Sabre ConnectedSM travel agents more opportunities to promote special features and offers to their customers.

Available through the MySabre™ agent booking portal from Sabre Travel Network, one of the world’s largest global distribution systems (GDS), this next-generation GDS advertising tool is designed to drive higher conversion rates and increase travel agent bookings. Initially, TravelCLICK is making the new graphical advertising available in key markets.

Using the advanced MySabre agent booking portal, PromoSpots delivers graphical badge ads on the shopping and booking confirmation screens in response to travel agents’ specific search criteria, providing superior property promotion and agent awareness. The rich digital media content and enhanced presentation have the same look and feel as Internet site promotions and work in conjunction with a property’s text PromoSpots to increase visibility, making it easy for hotels to showcase special packages, offers, services and amenities and up-sell rooms as travel agents shop.

Graphical PromoSpots advertising enhances agent decision-making by providing visuals of hotel properties and supplemental information, such as hotel location in relation to major intersections and local landmarks, in a user-friendly layout. The graphical content keeps agents engaged, reducing the likelihood they will leave the MySabre booking portal to view property photos on the Internet or comparison shop on third-party Web sites. PromoSpots is part of Sabre’s end-to-end solutions for the leisure and corporate travel agency marketplace to provide the most valuable products and services travel agencies need from a single desktop.

”Research proves that travel agents want to be able to access relevant data quickly and within the same system, and they favor graphical presentation,” said John Hach, vice president of product management, e-marketing products at TravelCLICK. “Graphical PromoSpots provides key property information and images that build travel agent confidence and expedite the booking process. As a result, participating hotels can increase visibility within this high-margin channel, enhance conversion rates and maximize revenue.”

Recent studies show that 93 percent of travel agents find the graphical look and feel of the MySabre platform appealing, because it incorporates hotel rates, package offers, descriptions and property photos. Eighty-five percent of agents surveyed said they would be more likely to book a relevant hotel in a graphical PromoSpots ad than other hotels listed in standard search results.

Key benefits of graphical PromoSpots include:

  • Real-time check for availability. After clicking on the graphical PromoSpots message, travel agents can view key property information and photos and confirm real-time room availability.
  • Merchandising space. Properties can highlight special offers, high-margin packages, amenity add-ons and room upgrades.
  • Up-selling capabilities. Hotels can promote up-sell through dynamic photos of rooms and detailed room descriptions — without requiring agents to leave the booking system.
  • Improved user experience. The system encourages repeat bookings because expectations match actual customer stay experiences.

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