Luxury Hotel in Boston, The Colonnade, Selects IDeaS Revenue Management System

  • 11.10.11
IDeaS Revenue Solutions, a leading provider of pricing and revenue management software, services and consulting, today announced that The Colonnade Hotel, a four diamond hotel in Boston and member of Preferred Hotel Group’s Summit Hotels & Resorts, has implemented the IDeaS Revenue Management System (RMS).

“We are thrilled to enhance and build upon our revenue management operations with the IDeaS RMS,” said Christopher Lynn, director of sales and marketing, The Colonnade Hotel. “As revenue processes become more sophisticated, the automated system from IDeaS expands our revenue capabilities and potential for growth.”

Offering an automated approach to revenue management, the IDeaS RMS enables The Colonnade Hotel to more accurately and strategically optimize demand and increase revenue. The IDeaS RMS provides the most reliable, up-to-date information at revenue managers’ fingertips so that they can spend less time and energy on data entry and more time booking the right guest, at the right time, at the right rate. In addition, The Colonnade Hotel equipped the IDeaS RMS with the Best Available Rate (BAR) module and Group Evaluation and Pricing module in order to further enhance business intelligence and profitability.

“The IDeaS RMS makes it much easier to capitalize on existing and future market conditions,” said Lynn. “Following The Colonnade’s $25-million renovation this past year, the software is enabling us to efficiently maximize our potential across multiple channels in order to position the hotel in a way to achieve superior results.”

“IDeaS is pleased to partner with The Colonnade during their transition to an automated revenue management system,” said Jane Stampe, managing director, Americas, IDeaS. “Chris is continually using the IDeaS RMS to identify unique approaches and processes that have helped improve the hotel’s culture of revenue management and its bottom line.”

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