Agua Caliente Band of Cahuilla Indians Leverages Revenue Management Solution to Optimize Rates at Two Casino Resort Properties

  • Rainmaker Group (The Rainmaker Group)
  • 11.10.11
The Agua Caliente Band of Cahuilla Indians has ideal locations for its two world-class California casino spa properties in Palm Springs, California.

The 228-room Spa Resort Casino is in downtown Palm Springs, and the Agua Caliente Casino Resort Spa is its 340-room AAA Four-Diamond property in Rancho Mirage.  Both resorts are located just a short drive from the booming Los Angeles, San Diego, and Orange County markets.  And, both have excellent spas that attract their own share of customers. The resorts had a unique opportunity to take revenue management practices to the next level. Key to this process is the implementation of TribalREV, a professional revenue and profit optimization system used by much larger properties in Las Vegas and Atlantic City.

“Most of our customer base originates from Los Angeles and Orange Counties. Our guests are drawn to us because we offer luxury AND value,” said Bob Maloney, assistant general manager of Agua Caliente Casino Resort Spa. “The quick drive and relative ease in getting here from anywhere in Southern California provides a great alternative to Las Vegas; we easily sell out our two hotels every weekend. By implementing TribalREV revenue management, we hope to increase our performance and level the playing field with our larger competitors in Las Vegas. We are definitely on track to accomplish this.”

TribalREV combines Rainmaker’s hosted revolution™ revenue optimization system and the services of a professional Revenue Manager who meets with Agua Caliente’s property teams each week. “This is an ideal solution for properties like ours. With TribalREV, we work closely with Rainmaker’s own Revenue Manager and are beginning to price our rooms for greater profitability,” said Maloney. “The system analyzes the total guest value to our enterprise along with our historic trends, forecasted events, competitive influences, and many other factors that impact demand.  We are just getting started and already see a positive impact on rates and revenue. We will begin uploading recommended room rates from the revolution system to our PMS soon. This will allow optimized rates to be displayed automatically through our central reservations and front office systems.”  

“Our Central Reservations Manager for both properties is the point person for our rate optimization process,” explained Maloney. “He implements the strategies that raise our ADR. We get daily rate setting recommendations from the system and have weekly price-setting calls with Rainmaker’s Revenue Manager. We are experiencing good results with this more scientific rate setting process and expect to maximize revenue from all our profit centers as we take full advantage of TribalREV in the coming weeks.”

TribalREV provides a professional and sophisticated revenue optimization solution to small and mid-sized casino hotel operators on American Indian tribal lands. These properties often do not have the systems or internal staff resources to focus full-time on strategic revenue management. Thus, using the revolution system, Rainmaker’s staff works with hotel teams to create a revenue strategy based on historical and current data on the markets and segments served. The solution develops a culture of revenue optimization that maximizes profit based on total customer value.  Click here for more information on Rainmaker’s profit optimization solutions.

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