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Pegasus Expands Business in China Through Agreement with Jinling Hotels & Resorts

  • Pegasus Solutions Inc.
  • 03.14.07
Pegasus Solutions announced that it has signed an agreement with one of the largest hotel groups in China, Jinling Hotels & Resorts.

Under this agreement, Pegasus will enable Jinling Hotels & Resorts to expand its presence worldwide and tap into new revenue streams using the Utell Hotels & Resorts representation service and PegsTour.

The Utell representation service allows for Jinling Hotels & Resorts to be connected to all global distribution systems (GDSs), more than 600,000 travel agencies and more than 1,000 Web sites around the world. The service also provides Jinling Hotels & Resorts with a central reservation system, marketing programs and promotion to international travel agents through Pegasus' sales force.

"We are pleased to have signed this agreement with one of the most reputable hotel groups in China. This represents an important step in Pegasus' efforts to grow our business in the Asia Pacific region," said Olivier Dombey, Pegasus regional vice president, Asia Pacific. "Jinling Hotels & Resorts has done an excellent job in marketing itself and establishing brand recognition for its hotels, and we are eager to begin working with the hotel group to provide the technology necessary to expand this recognition even more worldwide."

Pegasus' representation services will also enable Jinling Hotels & Resorts to have access to Pegasus' network of call centers; preferred supplier status through nearly 200 leading global travel agencies; and revenue, yield and channel management guidance from the Pegasus team.

"We are very happy to work with the global leader in providing technology and services to hotels and travel distributors," said Michael Chen, marketing director of Jinling Hotels & Resorts. "Cooperating with Pegasus will surely increase Jinling's brand recognition worldwide. It will also help Jinling Hotels & Resorts explore new markets and expand business through international electronic distribution systems."

Jinling Hotels & Resorts has also signed an agreement to use Pegasus' PegsTour service, which will aid its hotels by automating bookings from Pegasus' participating tour operators and wholesalers. This technology includes a single-interface linking tour operators and hotel reservation systems, and it provides the first viable electronic link between wholesale/tour operator booking technologies, intermediaries and hotel reservation systems.

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