Pendleton Reinvigorates Website with MICROS-Retail Solutions

  • Oracle Hospitality Food and Beverage Solutions
  • 11.29.11
MICROS-Retail, a division of MICROS Systems, Inc. (NASDAQ: MCRS), and leading provider of retail technology for the specialty and general merchandise retail industry, is pleased to announce a redesign and relaunch of www.pendleton-usa.com, Pendleton’s e-commerce presence utilizing MICROS-Retail’s Open Commerce Platform™.

MICROS-Retail’s Open Commerce Platform (OCP) is a Java-based, highly flexible commerce framework that can accommodate a variety of integration points including catalog functionality, content management, reporting capabilities and more, all customizable per the user’s needs.

The redesigned Pendleton e-commerce site delivers an exceptional online shopping experience and functions as a destination for consumers to experience the brand. The site showcases the collections in a full screen view with rich photography, introduces a powerful ratings and reviews system, invites users to explore the new "Pendleton Threads" blog, and is a rich destination for editorial content and inspiration.

“We require a very design-forward look to illustrate the craftsmanship of our products while at the same time providing our shoppers the opportunity to join the conversation regarding the brand,” said Peter Bishop, Pendleton Vice President Marketing. “MICROS-Retail has an exceptional creative and user experience team within its Fry division, and the approach developed was perfect for our site.”

“We are honored to work with Pendleton on the development of its relaunched site. We enjoy a strong and highly collaborative partnership,” said Rudy Pataro, Executive Vice President of E-Commerce at MICROS-Retail. “Given the importance of the user experience, we were able to provide a well-rounded solution, both through visuals and the shared experience that social media can afford.”




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