EasyRMS successfully seals contract with Brazil’s third largest hospitality group, BHG

  • Infor, Revenue Management
  • 12.05.11
Easy (Ez) Revenue Management Solutions Ltd (EasyRMS), a leading global provider of SaaS Revenue & Yield Management solutions to the hotel industry, announced that it has concluded an agreement with the third largest hotel company in Brazil, BHG – Brazil Hospitality Group to provide EzRMS™ solutions to 20 of its properties.

BHG – Brazil Hospitality Group has 36 properties overall and have an exclusive agreement with Golden Tulip Hospitality for South America, operating the brands Royal Tulip, Golden Tulip and Tulip Inn.

Ari Giorgi, sales manager - South America, who secured this exciting contract, said, “This is a very important deal for us as it represents our first, locally owned client in this huge market”.

“We are initially installing EzRMS™ at four key properties in Rio and after we will proceed with the remaining sixteen in the beginning of 2012,” he continued.

The first hotels to benefit from this totally web-based revenue management system are Golden Tulip Regente, Golden Tulip Copacabana, Golden Tulip Continental and Royal Tulip Rio de Janeiro, totalling 1,142 rooms.

All properties are implementing the EzRMS™ Core Module, Ez-QUOTE™, Ez-COMPETE™ and Ez-REGION™, including a two-way interface to their Hogatex/Starlight PMS.

André Lameiro, BHG’s sales and marketing director, said, "The Brazilian hotel industry has been growing uniquely; it is extremely relevant to know the information to make the right decision in such a competitive marketplace. We decided to go with EasyRMS because it is very easy and fast to be implemented and needs a very low IT effort to be 'up and running'."

The system will be very useful for BHG’s commercial staff, anticipating forecast analysis and increasing the capacity in defining sales strategies.

Ari Giorgi said, “BHG, like other Brazilian chains and independent hotels, are entering the area of Revenue Management to maximise their revenue and increase profits in a rapidly expanding and growing market. By providing more speed and accuracy in the complex tasks of forecasting and price optimisation as well as being very user-friendly, EzRMS™ is the ideal system for efficient Revenue Management for any company.”

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