Copper Cellar Corporation Turns to Merchant Link Tokenization and Payment Solutions to Protect Credit Card Data of Guests

  • Merchant Link
  • 03.08.11
The Copper Cellar Corporation, which owns and operates 19 Copper Cellar, Calhoun's, Smoky Mountain Brewery, Cherokee Grill and Chesapeake's restaurants, will be serving more than quality dining and memorable experiences to its guests moving forward: it will also provide peace of mind with a robust payment protection solution.

The Copper Cellar Corporation recently installed TransactionVaultTM, Merchant Link’s tokenization solution, and the Merchant Link Payment GatewayTM across all of their locations in Knoxville, Nashville, Gatlinburg, Pigeon Forge, Maryville and Lenoir City.

“It’s comforting to not have to worry about the security of our guests’ credit card information,” said Mike Gaston, vice president of information services for Copper Cellar Corporation. “The fact that it is not stored anywhere on our network is a huge relief.”

The company chose to utilize these solutions to safeguard customer’s sensitive payment data and remove it from the premise to ensure that it is transmitted safely and effectively while reducing their PCI DSS compliance footprint.

The Merchant Link Payment Gateway sends payments quickly, while detecting and correcting errors along the way. It ensures funds are delivered accurately and consistently, prevents expensive chargeback fees and reduces clerk or system errors and prevents them from showing up on customer credit statements.

TransactionVault removes customer credit card data at the point of sale where it would be at risk from hackers. The data is instead stored in Merchant Link’s hosted “vault,” effectively securing “data at rest” and reducing the cost and effort of attaining and maintaining PCI compliance. Through TransactionVault, Merchant Link processed 1 billion transactions at more than 15,000 merchant locations in 2010.

The Copper Cellar Corporation utilizes a Squirrel point-of-sale (POS) system for customer payments. Their previous payment processor and data security solution created problems for them by posting batches twice. Merchant Link’s full suite of reporting and error detection tools help to eliminate failed batch attempts, duplicate batches or no settlement attempts.

“Our old processor had double posted batches before,” said Gaston. “Despite not being directly responsible for the error, it made us look bad in the eyes of our guests. Merchant Link monitors for potential batch issues and ensures that problems such as these are a thing of the past for Copper Cellar, its restaurants and its customers.”

The wide-scale implementation was completed shortly after a pilot site went live successfully with Merchant Link’s solutions.




Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.