"The Premiere Channel, Powered by Reelz" Launches in Over a Million LodgeNet Hotel Rooms

  • LodgeNet Interactive Corporation
  • 01.05.12
LodgeNet Interactive Corporation, a leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve, and REELZCHANNEL—TV About Movies® announced the launch of an exclusive new movie promotion channel that replaces the LodgeNet promotional channel in more than 1 million guest rooms served by the company’s interactive TV (iTV) platforms.

“The Premiere Channel, powered by REELZ” is now showing at LodgeNet served hotels across the U.S. It offers guests a breadth and depth of “behind the scenes” content previously unseen in any in-room promo channel, including extended-length trailers, movie set visits, red-carpet premieres, actor interviews, movie reviews and Hollywood news. LodgeNet is co-producing The Premiere Channel in association with REELZ. The linear channel – which is part of the hotel’s free-to-guest lineup – is enhanced with a “Free On Demand” feature allowing guests to “telescope” directly from the Premiere Channel into free bonus content. The linear channel and related Free On Demand content is being sponsored by a select number of advertising partners, enabling LodgeNet to deliver it at no cost to hotels.

“The Premiere Channel is a first of its kind in the hotel space and offers unprecedented benefits for traveling cinema fans, hoteliers, sponsoring advertisers and our movie studio partners,” said Derek S. White, president, interactive & media networks for LodgeNet. “Hotels get exclusive content and guests get the ‘inside scoop’ on the movies and actors they love, while studios and advertisers have the opportunity to reach a potential audience of more than 47 million desirable consumers a month in a ‘captive’ and DVR-free environment.”

“With 98 percent of hotel guests turning on the TV and an average in-room view time of over three hours a day, the guest room television represents a potent platform for targeting consumers who are extremely difficult to reach in other environments,” said John deGarmo, Senior Vice President Sales & Distribution
at REELZ. “The Premiere Channel offers studios the opportunity to promote their latest releases to a frequent movie-going audience through a vehicle that is fresher and more in-depth than the traditional trailer loops. We are enthusiastic about working with LodgeNet on this production to deliver something new and unique for in-room entertainment.”

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