With this introduction not only will hotels, regardless of their size, be able to create a customized app for guests, but it will be done at little or no cost via ICEInstant.com. The user-friendly site takes hoteliers through a four-step process: sign up, select, submit and serve, allowing them to sign up; select the information, services and images that are best suited to their individual property; submit the data and name their price; and ultimately serve their guests in a way that provides them with the control, content and convenience they have come to expect.
Today’s travelers are spending an average of three hours each day on their smartphones and tablets utilizing apps that meet their needs for airline check-in, restaurant information, and now with ICE (Interactive Customer Experience™), hotel services. Upon completion of the ICE Instant process, hoteliers will have created their own version of Intelity’s virtual concierge platform, that will allow their guests to coordinate services such as wake-up calls, transportation requests, turn down services in addition to accessing destination information. By simply downloading the app, guests will have the ability to coordinate these hotel services and more all from the convenience of their personal smartphone or tablet.
“Think of it as a trial size of our ICE platform,” said David Adelson, CEO, Intelity. “Now, hoteliers of all sizes and in all countries can gain this competitive edge as they begin the process of developing a customized app for their property.”
Providing a guest services solution through a platform they are accustomed to using is quickly becoming the standard. The introduction of ICE to the hospitality industry changed the way in which many hotels and resorts operate. In fact, 85-percent of guests staying at hotels with the software use ICE an average of 11 times during their stays.
To date, Intelity has successfully launched 31 hotel apps in the Apple store, more than any other virtual guest services provider, and hoteliers using ICE Instant will find their apps amongst them as well as the Android Market (10 hotel apps) and BlackBerry App World should they select all three devices.
Intelity, headquartered in Orlando, Fla., is the creator of one of the world’s first fully integrated guest services platforms, ICE (Interactive Customer Experience™), offering guests more than 30 hotel services. With integration into all hotel PMSs and POS systems, ICE raises hotel operational efficiency, reduces costs, builds revenues and increases guest satisfaction. Since beginning operations in 2007 the guest self-service solution has grown exponentially as a pioneer in hospitality technology. To date ICE technology can be found on four continents serving almost 500 hotels worldwide including most major brands and many significant independents providing guest services via an in-room touch screen (ICE Touch); smartphone (ICE Mobile); TV (ICE TV); laptop (ICE Connect); or touch screen (ICE Lobby). ICE Instant is the new and streamlined trial size version.
The ICE platform has been recognized industrywide, receiving awards in 2011 for Best Innovation in Hospitality Technology from The Wall Street Journal, The Global Business Travel Association (GBTA) and Hospitality Technology Next Generation (HTNG).