Info Salons Elevates its Global Events Offerings with Deployment of Passkey's GroupMAX ME Hotel Booking Technology

  • Passkey (now a part of Lanyon)
  • 01.11.12
Event management is a highly competitive industry with service providers around the globe constantly seeking ways to differentiate themselves with superior service levels and the latest technologies.

With its reputation as a leading provider of event technology solutions, Info Salons Group ("Info Salons") embarked on an initiative to deploy an online hotel booking technology that could elevate and differentiate its housing operations and service levels. As a result, Info Salons has announced that it is joining forces with Passkey to deploy Passkey's GroupMAX ME event housing system across its global event portfolio. 

"These are very exciting times for Info Salons' expansion within the global marketplace - particularly within Asia. Passkey came to the table with considerable event housing experience and technological merit," commented Gu Xuebin, China managing director of Info Salons. "Implementing the GroupMAX ME system will certainly elevate our company's awareness in the region as we embark on a mission to improve our MICE operations, client experience and overall business efforts."

GroupMAX ME provides Info Salons complete control over the hotel booking experience for its event attendees, allowing it to fully customize each booking website for an event's specific branding and business needs. The system's ability to offer guests multiple room type and extended stay options not only provides a more interactive and effective shopping experience for guests, but helps drive incremental revenues for hotels and event organizers. 

In addition to GroupMAX ME's world-class booking experience, its RezHUB technology will simplify and automate the electronic flow of reservations to hotels' internal systems. This unique integration allows Info Salons' organizers to contract room blocks at any hotel while providing them the ability to easily track inventory and monitor any reservation issues.

One of the more significant improvements for both event organizers and Info Salons is the ability to influence delegate's booking behavior. GroupMAX ME's built-in suite of tracking tools will help Info Salons proactively monitor booking pick-up and pace, and track attendees who have registered for an event but have not yet booked their hotel room. With this event intelligence, Info Salons can determine if additional contracted rooms are necessary and avoid costly attrition risk for clients.

"We are thrilled to have leading event management companies such as Info Salons join the rapidly growing global Passkey network," said Greg Pesik, president and CEO of Passkey. "Our primary goal is for our clients to use GroupMAX ME to not only reach new levels of efficiency, but also to make their housing operations a true profit center."

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